Florida-Based Automotive Leader Supercool Hires Phoenix Agency to Revamp Online Inventory Website
Phoenix branding and marketing agency Resound builds a new website for Florida-based Supercool, a worldwide leader in automotive, HVAC-R, and industrial lubricants.
TEMPE, Ariz, June 14, 2021 /PRNewswire-PRWeb/ -- Phoenix branding and marketing agency Resound builds a new website for Florida-based Supercool, a worldwide leader in automotive, HVAC-R, and industrial lubricants. The new website uses e-commerce features to solve a key problem for Supercool, namely managing their large inventory of products and data sheets.
After spending several decades formulating, testing and blending lubricant chemicals, especially cooling-related fluids, West Palm Beach company TSI Supercool decided they needed to improve their website's function and design, making it easier to update products while incorporating their brand's look and feel.
"Our website was drastically out of date, and we needed a rebuild," said Phil Eggen, Supercool's VP of Sales & Marketing, "We have our own laboratory in-house where we formulate, test, and develop new products...we have our own safety data sheets. It's not outsourced. We blend the products here, bringing in the base stocks from the largest oil companies in the world. We are ISO9001 certified. These are all things our customers are looking for, and we needed our website to show that."
Resound conducted a user experience workshop that mapped out the project. While they were there, they shot video and photography that Supercool was able to use on its site. With a new website featuring over 700 products, TSI Supercool came away with a site that they believe gives the right impression to their clients worldwide.
"Supercool came to us with the unique challenge of taking an existing worldwide brand and creating a new online presence, without disrupting their existing web equity," said Resound's Chief Creative Officer Sam Pagel, "With over 700 products in their catalog, we were excited to tackle such a large project alongside the genuinely wonderful people that make up the Supercool brand."
Resound helps B2B companies develop their unique brand and bring their compelling story to market. Operating out of Tempe, AZ since 2009, Resound believes every brand is remarkable and can share its authentic story with the world if it speaks with its distinct voice. With strategy, design, and content marketing services, Resound guides its clients' brands for long-term growth and resonance with their customers.
Media Contact
Christopher Stadler, Resound Creative, +1 (541) 224-6478, [email protected]
SOURCE Resound Creative
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