Free People Launches Eco-Friendly Activewear Collection
The brand's in-house activewear line Free People Movement introduces a 3-piece set created from ECONYL.
PHILADELPHIA, April 12, 2019 /PRNewswire-PRWeb/ -- Free People is excited to introduce three unique activewear styles made from ECONYL, a sustainable, innovative yarn developed in Italy. This new addition marks the brand's newest step towards a more sustainable future. The collection features a sports bra, sculpting long-sleeve layering top and a pair of performance-friendly leggings with a ribbed reinforced waistband that holds you in as you move, and breathable pinhole details for a functional fashion element. Three guided lines allow an easy cut to create a custom length that's unique to you. Never too long, never too short. The assortment will be available for sale at FreePeople.com starting April 8th.
ECONYL is a 100% regenerated nylon fiber made with discarded waste collected from landfills and oceans (fishing nets and fabric scraps). The material is identical to virgin nylon and can be recycled, recreated and repurposed infinitely. The result? Game-changing styles and a smaller energy footprint. ECONYL allows new products to be made without ever revisiting new resources.
The material is created in three steps: first, waste is salvaged from landfills and oceans all over the world, then sorted and cleaned to recover as much nylon as possible. After, through a regeneration process, the nylon waste is recycled right back to its original purity. The nylon is then processed into textile yarn for cutting-edge activewear styles, like Free People's very own trio of eco-friendly styles. For every 10,000 tons of eCONYL raw material, 70,000 barrels of crude oil are saved, and 57,100 tons of CO2 eq. emissions are avoided. It reduces the global warming impact of nylon by up to 80% compared with the material from oil.
Free People Movement is excited to add these new styles to the collection just in time for spring. The brand is celebrating the launch by donating 1% of all Movement purchases to non-profit partner Girls Inc. Girls Inc. inspires all girls to be strong, smart, and bold through direct service and advocacy.
ABOUT FP MOVEMENT
FP Movement offers performance-ready activewear, beyond-the-gym staples, and a hand-picked assortment of nourishing supplements and elixirs to support your practice from the inside out. We believe in the power of community, in supporting and lifting each other up and always #movingtogether.
SOURCE Free People
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