Free People Launches TechnoLinen Activewear Collection
The brand's in-house activewear line FP Movement announces a collection that uses groundbreaking technology to regulate the body to its ideal core temperature.
PHILADELPHIA, July 4, 2019 /PRNewswire-PRWeb/ -- Lifestyle brand, Free People is excited to announce the launch of a new FP Movement activewear collection created using TechnoLinen, an innovative performance material designed with 37.5 Technology. It's called 37.5 because it helps keep your body at the ideal temperature of 37.5° Celsius (99.5° Fahrenheit) and helps keep the microclimate next to your skin at the ideal relative humidity of 37.5% no matter the activity or weather. This dynamic thermoregulation technology is triggered by humidity and helps the wearer maintain the ideal body temperature whether they are in motion or at rest. The five-style collection will feature hoodies, leggings and more.
The TechnoLinen fabric utilizes naturally derived particles made from volcanic sand and activated carbon from coconut shells. These particles absorb infrared (IR) light in the spectrum that the human body emits. This light becomes the energy that powers the particles to support the body's natural thermoregulating mechanisms, warming up the wearer when they are cold and cooling the body down as it begins to heat up. Activated particles delay the onset of liquid sweat by removing moisture in the vapor stage prior to sweat forming. Similarly, this technology works to retain the energy from activated particles to warm the body when its temperature drops.
The 37.5 active particles also trap odor molecules releasing them once washed and dried, making it an ideal material for heated yoga, hiking and beyond. Because the particles are permanently embedded in the fiber, these characteristics will span the lifetime of the garment.
The TechnoLinen assortment ranges from $68-$148. The collection will be for sale on FreePeople.com starting Thursday June 27th and in select store locations as well as wholesale retailers.
As an extension of the brand's ongoing partnership with Girls Inc., 1% of all FP Movement purchases will be donated in support of their non-profit partner. Girls Inc. inspires young women to be strong, smart, and bold through direct services and advocacy.
ABOUT FP MOVEMENT
FP Movement offers performance-ready activewear, beyond-the-gym staples, and a hand-picked assortment of nourishing supplements and elixirs to support your practice from the inside out. We believe in the power of community, in supporting and lifting each other up and always #movingtogether
SOURCE Free People
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