GO by Spark, an Innovative New Software for Experience Delivery, is Disrupting the Hospitality Industry
Developed by Spark Cooperative, GO makes it easier to manage event and venue scheduling, guest coordination, and communicate in multiple languages.
MIAMI, Oct. 28, 2019 /PRNewswire-PRWeb/ -- After three years in development, Spark Cooperative – a leader in the cruise and hospitality industry – has successfully launched their newest innovation, GO by Spark. Designed to be a singular source of event and venue scheduling, GO is a software solution for guest experience and flow management. It provides a user-friendly, easily updatable singular view of available venues, booked events and times, resources, staff and more. The most compelling differentiator of GO is the interface it provides for private groups to request and customize on-property venues and services through an efficient workflow.
With customer experience (CX) innovations at an all-time high, guests expect seamless brand interactions across all touchpoints – and that goes especially for onsite and onboard entertainment offerings. In hospitality, things change constantly – from inclement weather to canceled performances. GO allows management teams to make immediate updates and automatically disseminate that information to guests digitally and via printable templates with the click of a button. Better yet, it allows for controlled, typo-free messaging to guests with event titles and descriptions pre-written and imported by the marketing team – guaranteeing constant alignment with company brand voice.
"We created GO because there were no tools for management, communication and collaboration on the guest experience," explained Ronnie Farzad, Principal of Spark Cooperative. "Pen and paper could not keep up with the need for quality content, in multiple languages and across digital platforms."
Unlike other tools in this space, which range from excel spreadsheets to archaic software, GO is able to drive revenue by allowing teams to focus on experience delivery through increasingly complex itineraries and guest mixes. It expertly enables private groups, and their sales representatives at cruise lines and resorts, true visibility into what venues and resources are available on property. The software also offers easy-to-implement scheduling templates to help teams repeat their best successes and consistently improve upon them. Its open API architecture integrates with legacy systems already in use and applies well to multiple industries including resorts, hotels, casinos, and even more so for the usually disconnected at-sea ship environment of the cruise industry.
In fact, a number of notable cruise lines, in multiple countries, have already picked up the GO software solution for their fleets, including MSC Cruises out of Geneva and the U.S., and Jalesh Cruises in India. Additional nationally-recognized customers will be announced shortly.
As beneficial to group sales departments as it is to entertainment and programming teams, GO offers an innovative, one-of-a-kind solution unrivaled in the industry. For more information about this newly launched solution, visit http://www.sparkcooperative.com/go-by-spark. For a complimentary capabilities demo, email [email protected].
About Spark Labs and Spark Cooperative
Spark Labs is the technology development arm of Spark Cooperative, a firm focused on delivering programs and solutions to support the guest experience. With deep expertise across the cruise and hospitality industries, Labs develops tools that support the complex realties of ship and shore operations.
For Media Inquiries:
Ronnie Farzad
Principal, Spark Cooperative
[email protected]
SOURCE Spark Cooperative
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