Geared for retailers, this guide explores how to become digitally enabled and data-driven to succeed during COVID-19 and beyond

USA - English

• USA - English

TORONTO, Dec. 6, 2021 /PRNewswire-PRWeb/ -- "The COVID-19 pandemic is rewriting the rules of retail. A growing number of shoppers now rely on same-day delivery, curbside pickup, in-home/in-car delivery, and AI-powered drive-thru to get their goods. To accommodate such a paradigm shift, retailers must undertake significant changes in their business models to become digitally enabled and data-driven. The current textbook on multi-channel retailing was published 12 years ago. To fill this knowledge gap, I write this textbook to provide academics and practitioners a modern view on omni-channel retailing. My goal is to help retailers to thrive during COVID-19 and beyond," Dr. Ken Kwong-Kay Wong states.

"Omni-Channel Retailing: A strategy for retailers to thrive in the COVID-19 pandemic and beyond" (published by iUniverse) is written to help retailers and retail students understand the importance of delivering a seamless, cohesive, and contextual customer experience throughout the shopping journey. This book addresses today's retailers' challenges and gives new ideas for implementation. Relevant activities and discussion topics are included to help readers master the concepts.

"This book is the only college/university-level textbook in omni-channel retailing that's published in 2021 (the previous one was published in 2009 by Poloian). Although there are some trade books on this topic, most of them are U.K.-focused whereas mine has lots of Canadian and American examples, in addition to some examples drawing from Europe and China. Furthermore, it's a colorful book written in an easy-to-understand manner," the author says.

When asked what he wants readers to take away from the book, the author answers, "To the retail students who are studying retailing at colleges and universities, I hope this book can help them understand the reality faced by retailers and learn about the omni-channel retailing strategies that retailers can actually deploy to help them grow during this COVID-19 pandemic and beyond. To the readers who are retail operators, I hope this book can give them practical strategies and tactics that they can implement immediately to better attract and retain their customers." For more details about the book, please visit https://www.omnichannel-retailing.world/

"Omni-Channel Retailing: A strategy for retailers to thrive in the COVID-19 pandemic and beyond"
By Ken Kwong-Kay Wong
Softcover | 8.5 x 8.5in | 260 pages | ISBN 9781663226945
E-Book | 260 pages | ISBN 9781663226952
Available at Amazon and Barnes & Noble

About the Author
Dr. Ken Kwong-Kay Wong is an award-winning professor who has taught retail management for more than a decade in Canada. He co-authored the textbook "Pop-up Retail Strategies in Omnichannel Context." His research examines luxury brands and customer experience management. His work has been published in the Journal of Retailing and Consumer Services, The Service Industries Journal, Marketing Bulletin, and other journals.

iUniverse, an Author Solutions, LLC, self-publishing imprint, is the leading book marketing, editorial services, and supported self-publishing provider. iUniverse recognizes excellence in book publishing through the Star, Rising Star and Editor's Choice designations—self-publishing's only such awards program. iUniverse is headquartered in Bloomington, Indiana. For more information or to publish a book, please visit iuniverse.com or call 1-800-AUTHORS.

Media Contact

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SOURCE Dr. Ken Kwong-Kay Wong