Global CMO Growth Council Releases First-Ever Collection of Proven Business Results Through Sustainable & Inclusive Innovation
CANNES, France (PRWEB) June 21, 2023 -- The ANA’s Global CMO Growth Council has announced the launch of The 2023 CMO’s Guide: A Compendium of Cases from Brands Driving Business Growth Through Sustainability & Inclusive Innovation, a first-of-its-kind public collection of case studies from some of the world’s leading brands. The Compendium serves as a proof point from some of the world’s leading brands: with sustainable impact case studies from Haleon, HP Graphic Arts, Cascade/P&G, Chipotle, Meta & eBay, and DEIB case studies from Abbott, eos and PepsiCo.
The industry has been calling for an open source of information as to how business and sustainability objectives can and should align. Progress in these areas has been slowed by a lack of alignment among C-Suite stakeholders. By utilizing the insights presented in this compendium, marketers can lead the charge for their organizations, for significant business growth opportunities, and the good of society.
“The case studies included here give an initial look into specific instances of direct business growth due to inclusive, sustainability-focused marketing strategies, both in individual campaigns and in overall brand storytelling,” says Nick Primola, who leads the ANA’s Global CMO Growth Council. “These stories show how marketers can advance their clients’ socio-environmental impact and meet their need to prosper at the same time.”
“Marketers have a critical role to play in the sustainable transformation of business,” says Liz Kneebone, Senior Director, Sustainability Collective at ANA. “With a deep understanding of consumer insights and the ability to tell authentic and human stories, CMOs and marketing leaders provide a unique perspective in the C-Suite to drive collaborative innovation for the good of the planet, consumers and the bottom line.”
“Abbott’s focus on creating more inclusive clinical trials is one way we’re working to help the greatest number of people live better and healthier,” says Melissa Brotz, Chief Marketing and Communications Officer, Abbott. “Our efforts are fueling even greater diversity in our own trials as well as bringing broader visibility to the importance of diversity in medical research.”
View the 2023 CMO’S Guide to Business Growth Through Sustainability & Inclusive Innovation at the following link: http://www.ana.net/miccontent/show/id/cmo-2023-06-sustainability-compendium.
ABOUT THE ANA GLOBAL CMO GROWTH COUNCIL
The ANA’s Global CMO Growth Council, formerly known as the ANA Masters Circle, is a partnership between ANA and Cannes LIONS and represents over 1,200 chief marketers worldwide. Chaired by Marc Pritchard, chief brand officer at Procter & Gamble, the leadership team includes 50 chief marketers from the world’s top brands. Since its launch in 2018, the Growth Council has mobilized thousands of CMOs and industry leaders around the world to transform marketing into a force for economic growth and a force for societal good. It is a community of influential and distinguished marketing leaders addressing key issues facing CMOs, their companies, and all of the stakeholders they serve. Chief marketers hold a privileged responsibility to accelerate broad and bold initiatives that will lead to lasting benefits for their brands, their customers, and our global society.
ABOUT THE ANA
The ANA’s (Association of National Advertisers) mission is to drive growth for marketing professionals, brands and businesses, the industry, and humanity. The ANA serves the marketing needs of 20,000 brands by leveraging the 12-point ANA Growth Agenda, which has been endorsed by the Global CMO Growth Council. The ANA’s membership consists of U.S. and international companies, including client-side marketers, nonprofits, fundraisers, and marketing solutions providers (data science and technology companies, ad agencies, publishers, media companies, suppliers, and vendors). The ANA creates Marketing Growth Champions by serving, educating, and advocating for more than 50,000 industry members that collectively invest more than $400 billion in marketing and advertising annually.
KRISTIN LUNT, ANA Global CMO Growth Council, https://www.ana.net/content/show/id/globalcmo-leadership, 1 5163066374, [email protected]
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