Golden Hearts Games, Digital Charitable Promotional Games Company, Announces New Senior Vice President and Head of Product, Gaming Industry Veteran Melanie Gross
Selected as one of the top 10 most influential women in iGaming in 2021, Melanie Gross's unique background in startups and executive iGaming positions will help expand the company's digital presence
BOSTON, June 23, 2022 /PRNewswire-PRWeb/ -- Golden Hearts Games – the groundbreaking digital charitable promotional games company that creates and operates internet and mobile games where players support their favorite charities while competing to win real cash prizes – announces their newest hire to the team: Melanie Gross, senior vice president and head of product.
Melanie Gross will lead Golden Hearts Games in its product vision, strategy, roadmap and go-to-market planning and execution. Her responsibilities will include leading operational and KPI improvement strategies, rebuilding the core app user interface design, optimizing new user acquisition efforts and launching the company's first native mobile apps.
"Melanie's invaluable experience will be instrumental to the future success of Golden Hearts Games," said Steve Kane, Golden Hearts Games co-founder and CEO. "Her expertise and leadership in her former positions have fundamentally impacted the gaming industry thus far by helping expand digital gaming platforms. We are honored to have an accomplished industry leader on our team to further expand Golden Hearts Games and ultimately bolster the work of charities across the country."
"I am thrilled to join the talented team at Golden Hearts Games," said Gross. "They are doing amazing, one-of-a-kind work within the industry by combining philanthropy and digital games that actively reward players for their generosity. I am grateful for the opportunity to bring my passion for gaming and background in product development to a role that is directly impacting the community by supporting charities."
Gross brings over 20 years of experience in marketing and product development, holding executive roles in the iGaming industry within both early-stage startups and established public companies. Named as one of 2021's top 10 most influential women in the iGaming business and a 2017 recipient of Global Gaming Business's "40 under 40" Emerging Leaders, Gross is also a distinguished fellow at the UNLV International Center for Gaming Regulation in Las Vegas, where she works on the center's development and lectures on topics relevant to the iGaming industry. She previously served as the vice president of online casino & sportsbook for Caesars Interactive Entertainment in Las Vegas and at Zynga, Tapjoy, and Everest Gaming in the Boston area. With her background in both iGaming and social games product management, Golden Hearts Games is excited to welcome her extensive expertise to help build out its digital product brand and presence within the space of gaming.
Media inquiries for Golden Hearts Games can be made by contacting Jocelin Leon at [email protected] or at 631-276-7314.
Those interested in business opportunities with Golden Hearts Games can refer to corp.goldenheartsgames.com and email [email protected]; nonprofits interested in joining the philanthropic coalition can refer to org.goldenheartsgames.com and email Alexander Zapata at [email protected]; to play games please refer to goldenheartsgames.com.
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About Golden Hearts Games:
Golden Hearts Games is a groundbreaking digital Charitable Promotional Games company that creates and operates internet and mobile games where players support their favorite charities while competing to win real cash prizes – the world's first charity casino. Players can buy virtual currency (known as "Coins") that they use to play any and all Golden Hearts Games. When players win, they win real cash that they keep, and a percentage of their purchase is donated to a charitable cause of their choice. The generosity of Golden Hearts Games' player-donors has led to nearly 50,000 individual nonprofits having received a donation. Since launching as a startup in August 2020, over $7 million in donations have flowed from the platform to a partner, 501(c)(3) donor-advised fund which facilitates grants to the many player-selected charities. Golden Hearts Games is already processing more than $1 million a month and is growing exponentially. Unlike competitors, the games company has made a public commitment to never take a larger share of proceeds than that which goes to end-recipient charities. Golden Hearts Games' Philanthropic Coalition now boasts over 60 organizations including St. Jude Children's Hospital and The Boys and Girls Club of Atlantic City, among other fantastic organizations.
Media Contact
Jocelin Leon, The TASC Group, 1 631-276-7314, [email protected]
SOURCE Golden Heart Games
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