Guerrero Media Aligns Latino Market Brands Under One Division
The executive communications and advancement firm plans to harness the power of its Latino network to promote Hispanic leaders and drive change in American businesses
CHICAGO, Dec. 10, 2018 /PRNewswire-PRWeb/ -- Guerrero Media, the executive communications and advancement firm that brings leadership stories to life, is aligning three Latino brands in its portfolio through the launch of a new division focused on the Hispanic market. The alignment will drive the group to harness, amplify and multiply the authority of Latino business leaders.
Initiated by Hispanic Executive, the company's first brand serving the Latino professional market through print and digital media and events, and continued by The Alumni Society, its network of Latino professionals who graduated from some of today's top universities, Guerrero Media has built an extensive network of more than 10,000 mid- to senior-level Latino executives, and is now setting its sights on the next generation of leaders through the early 2019 launch of NextGen Collective, a new, digital-media and events brand.
"Through these brands, we cater to, and engage with, Latino professionals at every stage of their career," says Vianni Busquets, VP of the newly formed division.
By aligning these three niche platforms, the company will be better able to address a larger mission espoused by its full network of Latino executives: to make American business leadership, Latino business leadership.
The company's new Latino-market division recognizes, promotes and develops great executives by telling their stories—many of which have never been told—and by connecting and empowering them through events as small as intimate dinners and as large as national leadership summits. Through the company's Hispanic-focused brands, it has created one of the largest, most effective networks of Latino professionals—a group that heavily influences the future of American business.
The demographic shift toward a majority-Latino population in America is reflected in the U.S. workforce—but, surprisingly, not yet in U.S. business leadership. By 2020, 74 percent of new workers will be Latino; already Latinos account for 17 percent of all workers, aligning with its share of the population. Yet, fewer than 2 percent of all CEOs at Fortune 500 companies are Hispanic, and 3 percent of Fortune 500 company board seats are held by Latinos.
"Companies and agencies that can't find Latino talent either aren't looking hard enough, or are looking in the wrong places, because it's abundant. Latino talent is abundant. Look no further than Hispanic Executive and The Alumni Society to find windows into the breadth of talent that's out there," says Pedro A. Guerrero, CEO of Guerrero Media.
ABOUT GUERRERO MEDIA
With the core belief that every executive has a story worth telling, Guerrero Media recognizes, promotes, and develops great executives through its media and event services. Founded in 2006, Guerrero has featured more than 15,000 executives and held more than 50 events across multiple brands. http://www.guerreromedia.com
ABOUT HISPANIC EXECUTIVE
Hispanic Executive is one of the most respected, sought-after brands for Latino professionals. Launched in 2007, Hispanic Executive magazine has featured more than 2,000 mid- to senior-level Latino executives in its 54 issues. Since 2012, Hispanic Executive events have united more than 500 executives at 20+ gatherings. http://www.hispanicexecutive.com
ABOUT THE ALUMNI SOCIETY
The Alumni Society is a networking and professional development platform for Latino leaders who have graduated from highly selective universities and colleges and who seek to build a strong, high-caliber network to enhance their careers. Cofounded in 2015 by Pedro Guerrero, CEO of Guerrero Media, and Ricardo Anzaldua, EVP & Senior Legal Advisor of Freddie Mac, the society now has more than 3,300 members and 14 partner universities. http://www.thealumnisociety.com
ABOUT NEXTGEN COLLECTIVE
With a planned launch of January 2019, NextGen Collective will combine digital content, delivered through e-newsletters and social media, with powerful live events to strengthen the Latinx community. The brand will focus on actionable insights for building a successful career, delivered through the voices of its Latino contributors in an authentic, peer-to-peer context.
SOURCE Guerrero Media
Share this article