HEATONIST Brings Hot Sauces from Hot Ones™, Dustin Poirier and Secret Handshake Lines to the Condiment Aisle
BROOKLYN, N.Y. (PRWEB) April 12, 2023 -- HEATONIST is growing beyond the world’s #1 online destination for hot sauce by bringing its passion for all-natural, small-batch sauces to the Walmart condiment aisle. In its first major foray onto national retail shelves for year-round availability, HEATONIST is expanding partnerships with First We Feast’s “Hot Ones” series, UFC fighter Dustin Poirier, and content creators Joe Santagato and Greg Dybec of Santagato Studios / Secret Handshake Food Co. to launch several best-selling SKUs at Walmart stores across the Midwest, Southeast and East Coast:
- Hot Ones The Classic Garlic Fresno (5 fl. oz.)
- Hot Ones The Classic Chili Maple (5 fl. oz.)
- Poirier’s Louisiana Style Hot Sauce (6 fl. oz.)
- Poirier’s Louisiana Style Creole Maple (6 fl. oz.)
- Secret Handshake Everything Bagel Hot Sauce (5 fl. oz.)
“The continued success of Hot Ones is built on our audience’s interest and connectivity to the show. We are excited that HEATONIST has included two of the Hot Ones sauces in its offering at Walmart. Our inclusion offers fans of Hot Ones yet another opportunity to ‘eat the show’ - and further connect with the celebrities that sit in the hot seat, week over week,” says Chris Schonberger, GM, First We Feast and Creator of Hot Ones.
“Hot Ones” is the YouTube interview show that features host Sean Evans asking celebrity guests deep-cutting questions while they eat chicken wings coated in progressively spicier hot sauce. The YouTube series’ popularity has grown exponentially in recent years, with episodes garnering millions of views weekly.
The show’s rise has coincided with the booming hot sauce industry, which is predicted to reach a global market size of $4.91 billion by 2026, according to a report by Facts and Factors. HEATONIST’s work with small-batch sauce makers to sell unique, all-natural hot sauces without artificial preservatives or capsaicin extracts has set it apart for spicy food lovers.
“Looking back on where I started ten years ago - selling hot sauce from a push cart at Brooklyn markets - it feels surreal that HEATONIST has grown to be the world’s #1 DTC source for hot sauce, let alone to have our sauces on shelves in Walmart,” says Noah Chaimberg, Founder and CEO of HEATONIST. “Years ago it was hard to see that the community of spicy food lovers could grow to this magnitude. I’m incredibly grateful for the support of our partners, sauce makers, and customers. Their belief in us and trust in our passion for creating the highest-quality hot sauce has made this all possible.”
HEATONIST’s unique partnerships have allowed the company to stand out. Poirier’s Louisiana Style Hot Sauce, for example, was created as a collaboration with UFC fan-favorite Dustin Poirier, his team at Dulcedo Management and sauce maker Heartbeat Hot Sauce.
Visit heatonist.com/pages/where-to-buy to find HEATONIST hot sauces at a Walmart store and sauce up today. As demand for hot sauce grows, HEATONIST is building out a new retail sales team dedicated to adding premium hot sauces to more stores around the country - keep an eye out for more sauce options available at Walmart and other national retailers soon!
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ABOUT HEATONIST
HEATONIST is on a mission to make food more exciting and delicious one plate at a time! Founded in 2013 by Noah Chaimberg as a Brooklyn-based push cart, HEATONIST has grown to include two retail stores and become the world’s most popular online destination for hot sauce. HEATONIST partners with passionate small batch sauce makers from around the globe to bring never-before-seen flavors to the world of hot sauce. Stop by for a taste at HEATONIST’s Chelsea Market Outpost (Manhattan), Williamsburg Tasting Room (Brooklyn), or visit online at heatonist.com. Look for HEATONIST sauces at retailers nationwide and remember to #stayspicy.
ABOUT FIRST WE FEAST
Founded in 2012, First We Feast views food as an illuminating lens into pop culture, music, travel and more through its innovative slate of food-driven video franchises. Part of Complex Networks, First We Feast's YouTube channel is home to flagship series—”Hot Ones”, “The Burger Show”, “Feast Mansion:, “Tacos Con Todo”, “Gochi Gang”, and “Coneheads”—with a community of 10 million highly-engaged subscribers and over 1.9 billion views to date. Through the success of “Hot Ones”, the brand has created an eight-figure commerce business featuring hot sauces sold on Heatonist and Amazon, Truth or Dab The Game, a footwear and apparel collection with Reebok, a TV show on truTV, "Hot Ones: The Game Show," and much more.
"Hot Ones" host Sean Evans is nominated for Outstanding Entertainment Talk Show Host at the 48th Annual Daytime Emmy Awards. First We Feast won Best Overall YouTube Presence in the 2020 Shorty Awards, and "Food Skills: Mozzarella Kings of New York" won the 2019 James Beard Award for Online Video, on Location. "Hot Ones" won the 2018 Shorty Award for Best Web Series, the 2020 and 2019 Webby Award for Food & Drink, and host Sean Evans won the 2018 and 2019 Webby Award for Best Web Personality/Host. First We Feast received the 2014 James Beard Award for Best Food Blog.
ABOUT DUSTIN POIRIER & POIRIER’S LOUISIANA STYLE
Dustin Poirier is an American professional mixed martial artist, who fights in UFC’s Lightweight division. He is currently No. 2 in the UFC lightweight rankings and No. 8 in the UFC men's pound-for-pound rankings. Poirier, who has been competing professionally since 2009, is also the former Interim UFC Lightweight Champion. Poirier was one of the featured fighters in the 2011 Documentary Fightville, which examines the MMA scene in South Louisiana. Poirier is also the President of the Good Fight Foundation, which he co-founded with his wife Jolie Poirier. He is managed by Dulcedo Management.
Dustin Poirier is bringing the heat with Poirier’s Louisiana Style! The UFC fan favorite partnered with HEATONIST and Heartbeat Hot Sauce to create Poirier’s Louisiana Style as a hot sauce ode to his Lafayette, Louisiana roots. Like any good Cajun hot sauce, the recipe starts with the best cayenne peppers, fermented to round out the sting and up the flavor. A handful of habaneros add extra kick to every batch. For more information, please visit heatonist.com/dustin-poiriers-louisiana-style.
ABOUT SECRET HANDSHAKE
Secret Handshake Food Co. was founded in 2022 as a collaboration between HEATONIST and New York-based media personalities Joe Santagato and Greg Dybec, merging HEATONIST’s distribution and manufacturing expertise with Santagato and Dybec’s branding and marketing experience. Santagato is the founder of Santagato Studios, a wide network of podcasts and digital shows on YouTube, of which Dybec is the COO. The shows and their corresponding social media accounts reach millions of audience members each month. In July 2022, Secret Handshake Food Co. launched their hero product: Everything Bagel Hot Sauce. The hot sauce quickly became a top seller on heatonist.com. See what we’re up to next at @secrethandshakefoods.
Bri Quaglia, HEATONIST, http://www.heatonist.com, 1 7185990838, [email protected]
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