H Code Leads with Highest Digital Reach in Hispanic Advertising
Data from Google Ad Manager Highlights Company's Extensive Influence Among the U.S. Hispanic Audience
LOS ANGELES, Dec. 5, 2019 /PRNewswire-PRWeb/ -- H Code, the only advertising entity reaching the U.S. Hispanic market at scale online, today announced it has the highest digital reach for the U.S. Hispanic audience according to Google DV 360, when comparing all other major U.S. Hispanic publishers within their marketplace. With more than 12 million unique visitors and almost 250 million impressions, H Code's reach beat out its digital peers and surpassed the majority of those competitors by 3x the reach.
Despite being the fastest-growing population in the U.S., with an estimated $2.3 trillion in spending power by 2020, the U.S. Hispanic market continues to be a missed opportunity for brand advertisers. Only five percent of marketing budgets are allocated to multicultural spending, regardless of this audience's significant influence across industries.
"Having a line item for Hispanic advertising on the year's budget is not enough. To successfully engage this market, brands need a comprehensive and dedicated strategy year-round that underscores their understanding of this market and includes factors that will resonate with Hispanic consumers most," said Parker Morse, CEO and Founder of H Code. "We are confident that our unparalleled ability and reach will help our clients achieve success and ROI within the U.S. Hispanic market."
Leveraging this powerful market starts first with education. There are many nuances that exist within the Hispanic consumer market that brands must understand to execute culturally-relevant campaigns, such as a wide range of age groups, acculturation levels, and countries of origin or descent. As such, there is no one size fits all approach for this market. The next most important step when marketing to Hispanics is leveraging technology. Contrary to popular belief, this audience is digital-first and the best way to reach them is through digital and social platforms, which they use every day, not traditional channels like broadcast or print. H Code's substantial digital reach can be attributed to its ability to understand this forward-thinking audience and their online preferences, leveraging that expertise to target them digitally at scale across platforms.
As the digital expert in the space with a diverse portfolio of digital solutions and channels popular among U.S. Hispanics like Connected TV and Digital Audio, the company is well poised to reach all audience segments within the Hispanic community across countries of origin or descent, levels of acculturation, language preference, and more. Through its unprecedented access to first-party data and premium publishers, H Code helps brands maximize opportunities and reach Hispanic segments more effectively and authentically through data-driven digital and integrated campaigns.
Its digital-first platform has the unique ability to garner insights directly from the Hispanic population, making H Code the strategic partner for brands that want to expand their digital footprint into the U.S. Hispanic market—like Clorox, Delta Airlines, Ford, Intuit TurboTax, McDonald's, Target, Toyota, and more—and deliver meaningful and effective strategies to influence the most powerful consumer in America.
For more information, visit http://www.hcodemedia.com.
ABOUT H CODE
Founded in 2015, H Code is the leading media entity reaching U.S. Hispanic consumers at scale digitally. The company was formed to better connect brands and advertisers with U.S. Hispanics online across all channels. It reaches this niche audience through digital and integrated campaigns that bring together targetable data, exclusive inventory, impactful creative, branded content, and more. Through H Code, brands can more effectively reach and influence Hispanics than with any other partner in the Hispanic market. Key clients include Disney Theatrical, Toyota, General Mills, Target, Walmart, Delta Air Lines, Chase, Kaiser Permanente, Clorox, Sprint, and USPS.
SOURCE H Code
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