HigherVisibility Releases Guide to Writing SEO Friendly Content
MEMPHIS, Tenn. (PRWEB) July 17, 2018 -- HigherVisibility announced on Tuesday the release of a new guide on writing digital content with search engine rankings in mind. The guide discusses how search engines attempt to curate content to answer a searcher’s questions and how marketers can use that knowledge to their advantage.
“The digital landscape is more competitive than ever before,” Managing Partner Adam Heitzman said. “Your primary goal should always be to write for your actual readers, but there’s a lot that you can do to help your chances of ranking a piece of content in the search engines. The key is to understand the keywords that you’re trying to rank for and how to answer any questions that a searcher might have.”
According to the guide, developing a content strategy is a process. It requires understanding the user’s audience, their search intent, and any additional details that they might need to know. Ultimately, it comes down to providing a unique value to both the reader and search engine results.
“When you create a piece of content, it needs to have something that nothing else currently ranking possesses,” Heitzman said. “What have the top sites failed to cover? Could a visual aid help? To rank in the search engines, content creators have to be willing to go the extra mile.”
HigherVisibility’s guide to SEO Writing can be found on their blog.
About HigherVisibility:
HigherVisibility is a digital marketing agency based in Memphis, Tenn. that provides services in search engine optimization, pay-per-click advertising, and social media marketing to small businesses and Fortune 1000s alike. HigherVisibility was named Search Engine Land’s SEO Agency of the Year in 2017 and works with clients across the United States.
Adam Heitzman, HigherVisibility, https://www.highervisibility.com/, +1 9016727243, [email protected]
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