Immersive Content Sells: Enhance Listings with RICOH THETA 360-Degree Cameras and RICOH360 Tours
Tokyo, Japan (PRWEB) July 26, 2023 -- The real estate industry has undergone many transformations over the past few years and, as a result, has been forced to adapt to users’ changing needs and expectations. Today, many prospective renters or buyers first begin the search for their next home online, with web listings as the first touchpoint in their journey. In fact, listings with virtual tours receive 87% more views – and 54% of buyers skip over listings without virtual tours.
Japan-based imaging company RICOH offers solutions that help agents easily create compelling content to showcase their properties in the best light with virtual walkthroughs, allowing prospective buyers and renters to experience the property before they set foot on the lot.
All agents need to create high-quality tours is a handheld RICOH THETA 360-degree camera and a subscription to RICOH’s proprietary virtual tour platform RICOH360 Tours.
The RICOH THETA X is the brand’s latest model which boosts many features that make photographing properties easier. Its 2.25-inch LCD touch panel allows users to check photos in minutes when shooting a space, while its interchangeable battery and external memory card are added benefits for shooting multiple properties in one day. The RICOH THETA X streamlines workflow and efficiencies, with a built-in GPS to add position information into 360-degree photos making it simple to manage and organize content.
The RICOH THETA X seamlessly couples with RICOH360 Tours, which enables real estate professionals to create a virtual tour in minutes. High-quality tours and interactive floorplans not only allow a viewer to feel as if they are in the space, but it also enhances prospective clients’ engagement and can help improve closing rates. RICOH360 Tours also saves time and lowers costs as agents no longer need to physically be at the property and will attract clients with pre-established interest in the property. In addition, RICOH360 Tours leverages AI to automatically create walk-through videos, virtual staging, floor plans and 2D images from 360-degree photos,
“As the real estate industry continues to evolve, we are continually working to make shooting, creating, and sharing 360-degree easier and faster,” says Yasuo Nishiyama, Vice President, Smart Vision, Ricoh. “The RICOH THETA X took our customers’ needs into account and was designed to work seamlessly with RICOH360 Tours to create immersive tours for the modern real estate agent.”
You can learn more about RICOH THETA cameras at theta360.com/ and about RICOH360 Tours at http://www.ricoh360.com/tours.
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About Ricoh
Ricoh is empowering digital workplaces using innovative technologies and services that enable individuals to work smarter from anywhere.
With cultivated knowledge and organizational capabilities nurtured over its 85-year history, Ricoh is a leading provider of digital services, information management, and print and imaging solutions designed to support digital transformation and optimize business performance.
Headquartered in Tokyo, Ricoh Group has major operations throughout the world and its products and services now reach customers in approximately 200 countries and regions. In the financial year ended March 2022, Ricoh Group had worldwide sales of 1,758 billion yen (approx. 14.5 billion USD).
For further information, please visit ricoh.com.
Photo credit: Kevin Marple Photography
Kellyn Curtis, Peppercomm, 1 212-931-6161, [email protected]
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