Information Technology and Marketing firms collaborate to equip United States Software & IT Service Vendors breaking into Europe
Europe's leading IT market analyst firm, Pierre Audoin Consultants (PAC), has partnered with award-winning global B2B marketing agency, Transiris, to arm US software and IT services (SITS) vendors with insights and expertise to successfully tackle the lucrative European market.
SAN FRANCISCO, Oct. 14, 2022 /PRNewswire-PRWeb/ -- Europe's leading IT market analyst firm, Pierre Audoin Consultants (PAC), has partnered with award-winning global B2B marketing agency, Transiris, to arm US software and IT services (SITS) vendors with insights and expertise to successfully tackle the lucrative European market.
Daniella Campbell, CEO at PAC, said: "With European organizations forecasted to spend more than $440bn on software and IT services in 2022—a total that will increase at a rate of close to 6% over the next five years—there's a significant opportunity for US SITS vendors to capitalize on. However, for businesses who are growing or breaking into new markets, having reliable, local intelligence and insights are vital to getting the full potential out of the market.
"At PAC, we hold a long-standing and exhaustive knowledge of the IT sector across Europe. Through meticulous data, insights, analysis, and trends tracking, we understand the opportunities within the market and how vendors can maximize them to transform their businesses. Additionally, by partnering with global marketing agency, Transiris, vendors can access expertise and guidance on the most successful ways to roll out their marketing for optimal uptake across the continent."
Silvian Centiu, Managing Partner at Transiris, said: "Knowing your industry in great depth is important, but adapting marketing techniques to local marketing is critical. To ensure meaningful results, businesses need to target new markets with customized strategies and utilize the experience and expertise of players on-the-ground.
"PAC embraces the necessity of collaboration in complex industries like ours and we are delighted to be partnering with them. We are eager to share our collective knowledge with vendors looking to capitalize on the growing European market."
To mark the partnership, together, PAC and Transiris will launch an inaugural roadshow on October 31 at the Transiris office in San Francisco and November 2 at Stanford University, Palo Alto.
Attendees will be invited to join three seminars at each roadshow:
- 'Winning in Europe': How to maximize your potential in the region's $440bn software and IT services market
PAC analyst, Nick Mayes
- 'Maximizing opportunities in the European IT sector': Opportunities to increase your share in European markets
PAC sales manager, Felix Jones
- 'Making marketing work': How to customize marketing to boost business success in the European IT market
Transiris Managing Partner, Silvian Centiu
To register for a place, or to find out more about either event, please visit https://www.transiris.com/roadshow/.
Media Contact
Ana Grigore, Transiris, 1 6509779482, [email protected]
SOURCE Transiris
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