Infutor Introduces Connex Home Equity Value and Automated Valuation Model Solutions
OAKBROOK TERRACE, Ill. (PRWEB) September 17, 2019 -- Consumer identity management expert Infutor today introduced its Connex Home Equity Value and Connex Automated Valuation Model (AVM) Solutions, which use consumer identity data, property data and advanced machine learning to calculate current home equity and home values. These new predictive modeling solutions enable mortgage and other housing industry marketers to accurately target and convert prospects based on property, wealth and socio-economic factors.
“With home prices outpacing wage growth, today’s market conditions are ideal for growth in the home equity origination and related markets, yet mortgage marketers need cost effective, accurate and consistent valuation models to capitalize on this opportunity,” said Gary Walter, president and CEO of Infutor. ”Our new Connex solutions will help them personalize their marketing programs to effectively engage and convert the right consumers at the right time.”
Using a predictive model based on consumer identity data from Infutor’s national property database and home sales data, the Connex Home Equity Value solution calculates the available equity in a home while the Connex AVM predictive model calculates current home value. These unregulated and non-credit based solutions provide marketers with the consumer insights they need for targeted customer acquisition where market value is a key driver and enhanced wealth and net-worth indicators drive marketing strategies.
Helping to identify the best audiences for product-specific marketing, Connex Home Equity Value and Connex AVM enable personalized offers based on home values, features and location enabling increased retention and more effective cross selling. These solutions coincide with what Forrester analyst Aurelie L’Hostis pointed out in her September 6, 2019 report, “The State of Digital Banking 2019,” “New players like fintech startups and large tech firms are responding to changing customer expectations with faster, better, and cheaper services, altering the competitive landscape.”
Both Connex Home Equity Value and Connex AVM are powered by Infutor’s robust identity graph, which is based on deterministic, authoritative and permissible data from deed and property information, telephone data, subscription services and numerous other privacy and security-compliant original sources. Infutor combines these records into a single identity graph that identifies individuals and links records to a single individual.
Infutor will demonstrate Connex Home Equity Value and Automated Valuation Model Solutions onstage at the Digital Mortgage 2019 Conference on September 24, 2019 in Las Vegas.
About Infutor
Infutor is the expert in data-driven consumer identity management. The company is solely focused on enabling brands to instantly gain access to the most complete and accurate information about consumers, exactly when they need it, to make informed marketing and risk mitigation decisions. Infutor’s mission is to deliver solutions that accurately identify consumers before, during and in-between engagements, giving brands a secure, privacy compliant foundation to improve inbound engagement and outbound omnichannel marketing reach, and to minimize losses due to fraud and non-payment. Infutor acquired Ruf Strategic Solutions in 2018 for its extensive suite of customer analytics that aid marketers’ data-driven decisions. Led by information industry veterans, Infutor is a privately held company founded in 2003 with strategic investments from Norwest Venture Partners. Infutor is headquartered in Oakbrook Terrace, Ill. For more information, visit http://www.infutor.com.
Meggan Manson, Young & Associates, 301-371-6995, [email protected]
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