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Internationally Renowned DJ & Designer Helena Legend Launches Collection to Great Success
  • USA - English

Internationally renowned DJ and designer Helena Legend recently launched her much anticipated luxe streetwear brand Helena Legend LA that brought out Hollywood's leading fashionistas and influencers including actor Jake T. Austin, UK musician Aluna Francis of AlunaGeorge and more.


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Helena Legend

Nov 16, 2018, 08:00 ET

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LOS ANGELES, Nov. 16, 2018 /PRNewswire-PRWeb/ -- Internationally renowned DJ and designer Helena Legend recently launched her much anticipated luxe streetwear brand Helena Legend LA that brought out Hollywood's leading fashionistas and influencers including actor Jake T. Austin, UK musician AlunaGeorge and more. The exclusive presentation called "Legends in LA" was held at the boutique SENE, located on trendy La Brea Avenue, where guests were treated to a preview of the brand's collection of swimsuits, cropped tops, and luxury tracksuits in a variety of iridescent, bold and neon colors. While the current collection is primarily unisex, the new collection of neon bikini tops and bottoms and high waisted tie pants are aimed for women. All the fabrics are sourced from downtown Los Angeles and the entire collection is manufactured locally in Los Angeles. The new collection of the tie pants retail at $225, bikini tops at $84.00, bikini bottoms at $78.00, one piece swimsuits at $158.

About Helena Legend
Helena Legend is an international DJ/Producer, and the founder and designer of her very own high-end streetwear label: HELENA LEGEND. Handcrafted in Los Angeles, Legend blends the sporty attitude of street with serious glam for a fresh take on luxury streetwear for women and men with http://www.helenalegend.com. This UK born, Australian raised designer has been obsessed with street wear since she started her career as a successful DJ. With a background in fashion design, Helena felt inspired to create a line of clothes she could wear while working internationally as a DJ and in her daily life. Although she first established herself as a force in the music industry, her drive to express herself through design allowed her to take her love for music and create garments that's both rock and roll and comfortable yet stylish street wear.

SOURCE Helena Legend

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