Internet Marketing Agency, fishbat, Shares How to Make Your Brand Stand Out On LinkedIn
PATCHOGUE, N.Y., July 25, 2018 /PRNewswire-iReach/ -- In order to help companies put their best foot forward for advertisement and networking, internet marketing agency fishbat chimes in on how to make your brand stand out on LinkedIn
When it comes to social media, LinkedIn is a bit of a unique animal. While other networks like Facebook, Instagram, Snapchat, and Twitter largely focus on socialization, LinkedIn is all about making connections for employment.
Many companies don't immediately think of LinkedIn as an option for advertising, but with a user base of more than 450 million professionals, the potential for company growth and PR on the site is immense.
By following the simple guidelines below, it should be easy to make a brand stand out on LinkedIn and foster renewed interest in a business.
Focus On Building Individual Profiles. While the primary concern of marketing on LinkedIn may be to build awareness of a brand, networking and outreach on the site works differently than with traditional social media networks. LinkedIn is all about making connections, and having fleshed out, attractive, and professional profiles for company leadership and key employees, it's easy to establish credibility for a brand.
At the end of the day, brands are built by people. Using LinkedIn as intended and showing how the company is interwoven into the industry can go a long way toward establishing oneself as an authority.
Build The Perfect Business Page. Once a company has established a good base for important players, it's time to build the perfect business page. As the main way in which potential customers will learn more about the company, it's important that the page is an opportunity to learn more about the people who work there and the value that the company contributes. Focus less on buzzwords and focus more on establishing the brand as an authority. Remember that LinkedIn is largely a platform for professionals to networking, so traditional marketing tactics may need to be adjusted.
Optimize The Brand For Searches. Just as keywords are important for ranking well in Google searches, building a company page with optimization in mind is still relevant on LinkedIn. If potential customers and networking opportunities can't locate a company's brand, all the effort spent in the first two steps will be for naught. Apply the same keyword strategies as you would for a traditionally web page in order to make the brand stand out in searches.
Publish Relevant Content. Treat the brand's LinkedIn page as an extension of its website. Investing in the publication of regular content on the site is a good way to add value to readers and is also a key part of making the company come across as active and engaged with their user base. In addition to making the page stand out on the site itself, it's far easier for the brand to be indexed well by Google if there is a wealth of content for the engine to crawl through. Sponsoring the page's best content through paid LinkedIn advertising can also go a long way toward helping the brand stand out.
ABOUT FISHBAT
fishbat is a full-service digital marketing firm that takes a holistic business approach to their clients' digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs - all custom calibrated for both B2B and B2C businesses.
Media Contact: Scott Darrohn, fishbat Media, 855-347-4228, [email protected]
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SOURCE fishbat
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