Invest Differently: BrewDog USA Opens Equity for Punks 3.0 to Expand Hotel, Launch Distillery and Build West Coast Facility
Independent craft brewer plans to give the people more of what they want by expanding craft beer experiences, bringing its spirits to the U.S. and growing its community
COLUMBUS, Ohio, Nov. 14, 2019 /PRNewswire-PRWeb/ -- Following a year of unprecedented growth in which independent craft brewer, BrewDog, increased U.S. production by 100+ percent, the company announced today the launch of its third U.S. round of Equity for Punks (EFP). With this round, BrewDog is creating an opportunity for people of the craft beer movement to "invest differently" by putting their dollars into great beer, immersive craft experiences, local communities and incredible people.
EFP is BrewDog's ground-breaking crowdfunding model that has enabled more than 120,000 craft beer fans around the world to own a piece of the craft beer revolution since 2009. This will be the third round of investment in the U.S., following successful raises in 2017 and 2018 that brought over 13,000 American investors onboard the U.S.S. BrewDog. This campaign has the boldest goals yet – increasing the number of U.S. Equity Punks to 100,000 and essentially quadrupling production since 2018 (doubling over 2019) – to continue the company's rapid growth trajectory and expansion in the U.S. Specific projects that will be funded with this round include:
- Expanding The DogHouse, the world's first crowdfunded craft beer hotel recently named one of the World's Greatest Places by TIME, with shipping container lodging and pop-up "kennels" connected to BrewDog bars in the U.S.
- Launching BrewDog Distilling Co. in the U.S., bringing its made-from-scratch spirits to America
- Building a West Coast Outpost in California, enabling production and distribution of BrewDog beers from coast to coast
The craft brewer's captains, co-founders James Watt and Martin Dickie, attribute the company's immense growth entirely to the BrewDog community – the crew and craft beer fans who have helped them set new standards for craft beer, from creating the highest ABV beer in the world to driving diversity in the craft beer industry. As the U.S. arm of the company prepares for its most ambitious year of growth, its leaders intend to demonstrate that business growth does not require sacrificing top-notch production standards or the wellbeing of employees and communities. This year, by investing in EFP, Equity Punks are more than "investors," but proof that great beer can be a force for good.
BrewDog has gained notoriety for its choices to activate its community for good. Equity Punks have inspired and supported BrewDog campaigns like the "Make Earth Great Again" protest beer, the Unicorn Fund that gives profits back to employees and the BrewDog Foundation that donates to charities selected by investors.
With the help of the its community of investors, BrewDog is investing differently by:
- Creating more jobs through its expanding hotel offerings and the launch of the distillery
- Investing in new communities where new BrewDog bars open
- Building communities outside major cities through a Small Town Heroes program, which focuses on smaller cities and more rural areas in America
- Supporting sustainability efforts aimed at decreasing wastewater and excessive energy consumption
Shares in BrewDog will be sold online individually at $60 or at investment levels starting today until May 2020. In addition to supporting BrewDog projects, U.S. investors will continue to receive the same benefits of investors from previous rounds, like access to amazing events – including our 8,000-strong Annual General Mayhem shareholders' meeting and craft beer/music festival – merch and beer discounts, new bar previews and more. BrewDog encourages anyone who believes in BrewDog to consider investments at various tiers, from $300 to $12,000+, to receive even more benefits like limited edition beers, a free night in The DogHouse hotel and customized BrewDog swag.
BrewDog co-founder James Watt commented:
"The community we've built in the U.S. in just three years is more than we could have dreamed. It is because of our people that we're growing faster than ever, and we refuse to sacrifice anything to maintain that growth. Our Equity Punks have helped us achieve unbelievable accomplishments, and we're giving them more of what they want by investing in the elements of our business that they value most: beer, experiences and community. We are looking forward to their support in helping us achieve our most massive growth goals yet."
To learn more about BrewDog's Equity for Punks crowdfunding, to read the complete prospectus or to invest, visit EquityForPunksUSA.com.
About BrewDog plc
Since 2007 BrewDog has been on a mission to make other people as passionate about great craft beer as we are. From the Headliner series, which includes bold, uncompromising pack leaders like the flagship Punk IPA, to the Amplified range (beer, but turned up to 11), BrewDog brews beer that blows people's minds and has kick-started a revolution.
Cofounders James Watt and Martin Dickie shook up the business world in 2010 with the launch of pioneering crowdfunding initiative Equity for Punks, an initiative that has seen the company raise over £73m over six rounds, raising more money through online equity crowdfunding than any other on record. The funds and the army of punk shareholders (120,000) has enabled the Scottish craft brewery to scale up without selling out.
With nearly 100 bars across the globe, export into 60 countries, and a brewery in Ohio that launched in 2017, BrewDog continues to take the craft beer revolution stratospheric, whilst continuing to push the boundaries, invest in people, put the beer first, and champion other small breweries in its venues.
For more information, please contact:
t: 614-383-1500
e: [email protected]
SOURCE BrewDog USA
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