KickFire Unveils New Account Intelligence Tool, KickFire SPARK
KickFire SPARK allows users to create target account watchlists to identify when target accounts visit their website and show buying intent.
SAN JOSE, Calif., Aug. 20, 2020 /PRNewswire-PRWeb/ -- KickFire®, the leader in IP address intelligence™ and first-party intent data, announces today the release of their new account intelligence product, KickFire SPARK™. KickFire SPARK allows users to upload a watchlist of companies and receive real-time alerts when those accounts are showing increased interest on their website.
This free tag-based solution provides deeper insight into the exact companies behind anonymous website traffic as well as valuable account-level data, such as: company name, industry, revenue, employee count, and more. KickFire SPARK empowers sales and marketing teams to:
- Receive instant alerts when high-value accounts show real-time buying intent
- Discover which marketing campaigns are generating high value traffic
- Engage with interested accounts early in the buying cycle
- See what content accounts are engaging with to create targeted messages
"Most of a B2B buyer's decision has been made before they ever engage with a salesperson," said Stephen Oachs, KickFire CEO. "This has contributed to an unprecedented rise in first-party intent data to identify in-market buyers and drive more sales. In fact, market research done by Signal indicates that more than 80% of companies said they will increase their use of first-party intent data this year, and we're beyond excited to be part of that journey."
KickFire also offers first-party intent and B2B firmographic data through its LIVE Leads™ and API platforms and integrations with today's leading technologies, including Google Marketing Platform, Adobe Experience Platform, Drift, Marketo, Slack, and many more.
To learn more about KickFire SPARK, visit kickfire.com/spark, call 408-493-0456 or email sales[at]kickfire.com.
About KickFire
KickFire is the leader in first-party intent data and IP address intelligence. KickFire's suite of solutions are powered by TWIN Caching®, a proprietary IP-to-company identification technology. TWIN Caching systematically caches and analyzes more than 340 undecillion IP addresses, going beyond traditional IP association to uncover last-mile connectivity ownership. KickFire products enable companies to tap into their website's invisible pipeline and transform anonymous visitors into actionable sales opportunities. VisiStat, Inc., doing business as KickFire, is a privately held company founded in 2005 and based in San Jose, CA.
SOURCE KickFire
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