Klear Influencer Marketing Platform Granted API Access to Pinterest
Visual Discovery Engine will Permit Klear Users to Discover, Collaborate and Track Pinterest Influencers
TEL AVIV, Israel, Sept. 18, 2018 /PRNewswire-PRWeb/ -- Klear, an influencer marketing technology company, today announced that it has been granted access to Pinterest's new application program interface (API), which will allow users of Klear's comprehensive search engine to establish and measure relationships with Pinterest influencers. Klear is one of the first launch partners that will gain access to the rich, visually contextual and actionable content from influencers on Pinterest.
"With over 250 million people on Pinterest each month, there is a unique and timely opportunity for brands to reach consumers," said Klear Chief Operating Officer Guy Avigdor. "Every piece of content generated by influencers on Pinterest will be automatically tracked, attributed, and aggregated including top level KPIs and the impact of each influencer."
"We're always looking for ways to help businesses extend their reach on Pinterest. We're excited to make it easier for brands to discover and collaborate with influencers, as well as track their performance on third party platforms," said David Temple, Pinterest's Head of Content and Creator Products. "Creators are essential to Pinterest and we're thrilled to provide additional tools and resources for them to leverage as they build relationships with businesses."
The Pinterest API integration roll-out will enable clients to discover Pinterest influencers by category. They will also be able to analyze Pinterest influencers to understand if they are relevant for a particular brand and campaign and will include cross network data. Pinterest statistics include monthly unique viewers, impressions and engagements per Pin, with the ability to view the influencers' top performing content.
"Pinterest is an important influencer domain to manage and we expect brands to be excited about the ability to run entire Pinterest influencer marketing campaigns from start to finish - all within one platform," Avigdor said. "Ninety percent of Pinners say Pinterest has helped them make a purchase decision. And, more importantly, 97 percent of searches on Pinterest are unbranded so Klear can play a key role for brands to win new customers at a crucial stage of the consumer journey."
Klear takes the manual labor out of influencer marketing, providing one solution that can help marketers initiate and execute campaigns in a fraction of the time, optimizing efficiency and maximizing campaign ROI.
About Klear:
Klear is an influencer marketing technology company, offering marketers the ability to develop and run entire influencer marketing campaigns from start to finish - all within one platform. Used by worldwide Fortune 500 companies, as well as leading marketing and public relations firms, Klear helps identify key influencers that match their brand, qualify influencers via audience demographics and rich influencer analytics, manage a central repository of their influencer database, and measure the performance and success of their campaigns. The crown jewel of the Klear platform is the rich knowledge it provides marketers to connect their brand with the most relevant influencers for their target audience. Its influencer search engine not only empowers marketers to easily identify influencers in any niche category and audience demographics but also provides the capability to zoom in on micro influencers and be aware of fake followers. For more information, visit http://www.klear.com.
SOURCE Klear
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