Klear Introduces Automated Tracking for “Instagram Stories” for Influencer Marketing Campaigns
TEL AVIV, Israel (PRWEB) August 14, 2018 -- Klear, an influencer marketing technology company, today announced that its sophisticated influencer search engine will now automatically be able to track content posted on Instagram Stories, the quickly growing feature on Instagram that creates photo and video sequences which disappear 24 hours after being posted.
“This is a major enhancement for clients who run Instagram influencer campaigns,” said Klear COO Guy Avigdor. “Instagram Stories has become the dominant feature of sharing updates on Instagram. Until now, marketers weren’t able to properly measure the impact of this specific type of generated content. It’s another powerful tool on our platform that helps brands assess the impact and media value actually achieved working with influencers.”
Instagram Stories will join Instagram, Facebook, YouTube and Twitter as primary sources for Klear’s automated campaign performance measurement solution that tracks content generated by activated influencers of any particular campaign, and generates a real time report of all content generated, top line performance metrics on the campaign level, and granular performance metrics per influencer.
The tracking of Instagram Stories from influencers will work like any other social media post that is being automatically tracked--identifying hashtags and handles which were included in the story, based on hashtags and handles the user has pre-defined in the Klear campaign setup. Influencers must have an Instagram business account and will be required to authenticate it for marketers to be able to access their stories’ analytics. Statistics will include the “unique views” of the posted story (aggregated with reach), and the number of messages the story received back from the audience (counted as engagements).
Klear was developed to take the manual labor out of influencer marketing, providing a comprehensive solution that can help marketers initiate and execute campaigns in a fraction of the time, optimizing efficiency and maximizing campaign ROI. Klear also provides marketers the ability to identify micro-influencers. These are influencers that have quite a substantial authentic influence in their niche market but have not yet gained social celebrity status and are therefore incredibly powerful and sought after by brands, but are also extremely hard to find manually. In addition, Klear ranks influencers and assigns a Klear-Score, from 1 to 100, so that marketers can determine best fits for a particular campaign.
About Klear:
Klear is an influencer marketing technology company, offering marketers the ability to develop and run entire influencer marketing campaigns from start to finish - all within one platform. Used by worldwide Fortune 500 companies, as well as leading marketing and public relations firms, Klear helps identify key influencers that match their brand, qualify influencers via audience demographics, data and social footprint insights, manage a central repository of their influencer database, and measure the performance and success of their campaigns. Klear combines machine learning algorithms and NLP, along with a proprietary database that consists of 900 million global influencer profiles, 60 thousand business categories, and years of historical data to take the manual labor out of influencer marketing. This allows marketers to initiate and execute campaigns in a fraction of the time, optimizing efficiency and maximizing campaign ROI. For more information, visit http://www.klear.com.
DeeDee Rudenstein, Propel Strategic Communications, +1 (267) 521-9654, [email protected]
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