CHICAGO (PRWEB) June 29, 2019 -- The American Specialty Toy Retailing Association (ASTRA) unveiled it’s 2019 Best Toys for Kids Awards at the ASTRA Marketplace & Academy earlier this month in Pittsburgh, PA.
As the only program of its kind, the “Best Toys for Kids” award program is intended to heighten consumer awareness of the value of creative, open-ended play and the role that independent, locally owned toy stores play in providing children quality playthings that promote happy, healthy, and productive childhoods.
“This is an opportunity for ASTRA manufacturers in the community to submit their products - unpaid - and then have those products reviewed by retailers who have their feet on the floor, know moms and dads, watch kids and how kids interact with products, and who have a substantial understanding of how play is crucial to child development,” said Kim Mosley, President of ASTRA. “They rely on their expertise to review the submitted toys, and then proceed to pick the best products for the year!”
This year’s winners are:
Arts & Crafts: 7+: Y'Art Craft Kit - Puppy - Kahootz Toys
Arts & Crafts: Under 7: SloFlo Motion Magic - Play Visions, Inc.
Classic: Lite Bright - Schylling Inc
Construction: Magna-Tiles® House 28-Piece Set - Valtech
Games: 7+: Planet - Blue Orange Games
Games: Family: MORPHY - Fat Brain Toy Co
Games: Under 7: Yeti or Not! - Fat Brain Toy Co
Infant & Toddler: RollAgain Sorter - Fat Brain Toy Co
Outdoor & Active Play: Pop & Pass - Hog Wild, LLC
Outdoor & Active Play: Ride-On: PRIMO - Ambosstoys LLC
Preschool: Hape Sunny Valley Adventure Dome - Hape International Inc
Pretend Play: Imaginary: Timber Tots Tree House - Fat Brain Toy Co
Pretend Play: Role: Reversible Rainbow Cape - Creative Education of Canada, Inc
Pretend Play: Vehicles: Playviator - Fat Brain Toy Co
Puzzles: Shashibo - The Shape Shifting Box - Fun in Motion Toys
Puzzles: Jigsaw: Escape Puzzles - Space Observatory - Ravensburger
Science & Discovery: My Robotic Pet - Tumbling Hedgehog - Thames & Kosmos
For additional information on the awards program or ASTRA, please visit ASTRAToy.org
About the American Specialty Toy Retailing Association (ASTRA)
Founded in 1992, the American Specialty Toy Retailing Association (ASTRA) is an international not-for-profit trade organization that serves more than 1,800 independent retailers, manufacturers and sales representatives in the specialty toy industry. ASTRA is a community of dedicated professionals committed to providing children with healthy, quality play materials that have high play value and are designed with a focus on what the child can do, rather than what the toy can do. ASTRA members are leaders who, through their businesses, make a positive impact on the economy and culture of the communities they serve. For more information, visit http://www.astratoy.org/.
Julie Stern, ASTRA, http://astratoy.org, 860-805-4988, [email protected]