MASA, a Japanese Graphic Designer Praised by Pharrell Williams, and Vans Launch their First Collaborative Sneaker
It's a special model with updates from the winning design of the Vans sneaker design contest.
OSAKA, Japan, May 21, 2019 /PRNewswire-PRWeb/ --「Customade by Custom Culture」URL:https://shop.vans.co.kr/customade-by-custom-culture
Vans Korea released the limited-edition collaboration sneaker, Customade by Custom Culture, on its popular custom service Vans Customs, which allows customizations to be made on classic models, Available now.
Vans Customs is a service that allows customizations to be made on enduring masterpieces including the Slip-On, Old Skool, Era, Authentic, and Sk8-Hi. Users can choose the design and material for each part including the upper area, heel, and sole. Users can also implement designs using images they upload.
This collaboration is based on the popular Slip-On and is a special model that includes updates on the design made at the Vans Asia Custom Culture 2018 held in Guangzhou, China in 2018.
The collaboration sneaker Customade by Custom Culture not only is purchasable, but also partially customizable using the users' own designs. *The vamp (upper area) is not customizable.
MASA has been studying art and graphic design since he was 18 years old and is attracting attention in many fields.
He was the runner-up for a T-shirt contest for the Billionaire Boys Club, an organization that was founded by Pharrell Williams and Nigo, who is known for founding A Bathing Ape and Human Made.
Below are remarks by MASA.
"These sneakers were inspired by Japan's street culture. Based on a leaf camouflage that hides the skateboard pattern, it has an iconic skull bone on the front, making it a playful design overall. I would be grateful if this sneaker is loved by many people," he said.
Customade by Custom Culture available on Vans Kores Customs official website.
Customade by Custom Culture
Price: 89,000 won~
Sizes: US6.5 ~ US18.0 (Mens), US5.0 ~ US11.0（Womens）
Launch date: Available now.
Retailer: Vans Korea Customs Official Website(https://shop.vans.co.kr/customade-by-custom-culture)
*This product is shipping to Korea only.
About MASA
Graphic designer / Artist
After graduating from technical school, he began his career as a graphic designer. In 2013, he was selected as the runner-up for the Billionaire Boys Club T-shirts Contest, where Pharrell Williams was a judge.
In 2014, he was also selected as the runner-up for Crepeman, an apparel brand by Ldh's DJ Daruma (Pkcz).
In 2018, he won the Japan-area in the Vans Asia Custom Culture 2018 and represented Japan in the final round. He is an artist who is attracting attention across every generation.
Instagram:@masa.nyc (https://www.instagram.com/masa.nyc/)
Instagram art account:@masa.archive(https://www.instagram.com/masa.archive/)
Twitter:@iam_masa5(https://twitter.com/iam_masa5)
Official Website:https://masa510.com/en/
About Vans Asia Custom Culture
Vans Asia Custom Culture is a designing contest where artists from Asia design a custom product starting with a white VANS shoe as the canvas.
In Vans Asia Custom Culture 2018, participants who made it through the preliminary round from Japan, Korea, China, Hong Kong, Philippines, Malaysia, Australia, Thailand, India, Indonesia, and Singapore gathered in Guangzhou, China to engage in preparing a product for the final round.
SOURCE MASA
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