Marketing Maven Founder to Address Influencer Marketing at the 2019 International Home + Housewares Show

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Marketing Maven

Feb 25, 2019, 14:00 ET


LOS ANGELES (PRWEB) February 25, 2019 -- Lindsey Carnett, CEO and President of bicoastal, award-winning public relations firm Marketing Maven, will address the 2019 International Home + Housewares Show on “Educating Influencers on Your Tech Product for More Favorable Reviews.”

Carnett will be speaking on Saturday, March 2, 2019 between 12:30pm and 12:55pm Central Time at the Smart Home Pavilion, Smart Talks Stage. The International Home + Housewares Show features more than 2,200 exhibitors and is located at McCormick Place Exposition Center in downtown Chicago.

She will also speak to the following:

  • What makes someone an influencer?
  • What types of influencers should a brand work with?
  • What about brands looking to drive retail sales versus ecommerce?
  • What is the process for contracting an influencer?
  • What do brands need to do for optimal success with the demonstration of their product by the influencer?
  • How does a brand measure success for an influencer marketing campaign?
  • Any legal pitfalls that brands can avoid when utilizing influencers to market their products?
  • How do you keep the influencer accountable?

“I am delighted to have been selected to share my insights about best practices in influencer marketing with brands in the housewares realm,” said Carnett. “The home and housewares sector has been at the very heart of Marketing Maven’s business since its inception.”

Named a Top Woman in Public Relations by PR News in 2017, a FOLIO: Magazine 2015 Top Woman in Media and featured in the Forbes Most Powerful Women Business Leader issue, Carnett has taken her business expertise globally to enlighten marketing peers, clients and students about best practices in using PR, social media and influencer marketing to drive revenue, improve organic SEO and grow a positive online reputation.

She has appeared on TheStreet.com, National Public Radio (NPR), The Doctors, The Jeff Probst Show, Telemundo, and local ABC, NBC and CBS morning news programs, as well as USA Today, PR Week, Forbes Woman, Medium and Thrive Global among others. Carnett also contributes to Forbes.com and Natural Products INSIDER. She teaches the social media content course at Academy of Art University.
Marketing Maven was named to the 2018 and 2017 Inc. 5000 List of Fastest Growing Private Companies, as well as the 2016 Entrepreneur 360 list of “Best Entrepreneurial Companies in America.”

A graduate of the Goldman Sachs 10,000 Small Businesses program and current VISTAGE and Women Presidents’ Organization member, Carnett also serves as Professional Adviser to the Public Relations Student Society of America (PRSSA). Previous Board roles include the National Association of Women Business Owners, Los Angeles (NAWBO-LA), the Electronic Retailing Association (ERA) and Women in Sports and Events (WISE) Los Angeles. Her business certifications include WBE, WOSB, 8(a), DBE, CPUC, Metro and WBENC.

About The International Home + Housewares Show
The International Home + Housewares Show features more than 2,200 exhibitors and is located at McCormick Place Exposition Center in downtown Chicago. The organization is committed to maximizing the success of the home and housewares products industry on behalf of its membership by:

  • Providing a world-class home products marketplace. Its primary mission is to connect buyers and sellers. It seeks to maximize and preserve the value of the International Home + Housewares Show by establishing this Show as the premier global marketplace for home products.
  • Facilitating global commerce and the buyer-seller interface. Through missions to countries around the globe introducing IHA members to retailers and selected pavilion opportunities, it strives to strengthen IHA member exposure to key global commerce opportunities.
  • Increasing consumer awareness and interest in home products. Through The Inspired Home, the industry is directly connected to the consumer through our consumer-focused website and frequent consumer press events.
  • Gathering and disseminating essential marketplace intelligence. It seeks to provide critical information and analysis on marketplace trends. It offers the industry tools such as the State of the Industry Report, Housewares MarketWatch and IHA Gourmet Home and seeks to develop new tools to better define business practices and new trends.
  • Educating and supporting key constituencies to improve their success. By making full use of current tools, such as the annual CHESS conference and trade missions, and the now free access to its CORE member share groups and the International Business Council, it helps prepare industry participants to do business profitably.

About Marketing Maven

With offices in Los Angeles and New York, Marketing Maven is a full-service marketing and communications agency. With origins in direct response public relations, Marketing Maven has developed into a premier voice in brand strategy, social media, innovative media relations, event marketing, tradeshow support, Hispanic marketing and search engine optimization. Marketing Maven leads the industry in utilizing advanced metrics to measure their clients’ marketing reach and providing competitive analysis unparalleled in the industry. For additional information about Marketing Maven, visit http://www.MarketingMaven.com.

Frank C. Tortorici, Marketing Maven, http://www.marketingmaven.com, 9088758908, [email protected]