Learn why second-party data is becoming a mainstay in the privacy-first era
BOSTON, Jan. 18, 2023 /PRNewswire-PRWeb/ -- As the leading pure-play customer data platform (CDP), BlueConic has long been a proponent of a privacy-oriented, transparent approach to data. In full support of the objectives behind Data Privacy Week, the company will host a webinar on why second-party data sharing is an increasingly important tool for the privacy-first era.
Why Attend: 2023 is shaping up to be a big year for marketers, advertisers, and publishers. A complex patchwork of new data privacy-related laws is set to go into effect. Combined with third-party cookie deprecation, these factors continue to accelerate the shift away from third-party data to consented first-party data. But what comes next?
Thanks to advances in technology, it's now possible to share data with trusted partners in a secure and privacy-compliant manner. Not only does this deepen the relationship with your partners, but it also extends the value of your first-party data.
Attendees will discover:
- How data privacy laws are evolving in the U.S. and abroad
- What is second-party data and where does it fit in your data strategy?
- The role of data clean rooms in second-party data sharing
- The use cases and benefits of second-party data sharing in the current privacy landscape
When: January 26, 2023 at 11:00am ET
Where: Participants can learn more about the webinar and register for free here.
BlueConic, the leading pure-play customer data platform, liberates companies' first-party data from disparate systems and makes it accessible wherever and whenever it is required to transform customer relationships and drive business growth. Over 300 companies worldwide, including Hearst Newspapers, Heineken, ING, T-Mobile, UEFA, and VF Corp, use BlueConic to unify data into persistent, individual-level profiles, and then activate it across customer touchpoints and systems in support of a wide range of growth-focused initiatives, including customer lifecycle orchestration, modeling and analytics, digital products and experiences, audience-based monetization, and more. BlueConic is a global company with offices in the US and Europe. Learn more at http://www.blueconic.com and follow us on Twitter and LinkedIn @BlueConic.
Karolina Throssell, BlueConic, 44 +447855751005, [email protected]