Media Alert: Q.Digital Drives Record Traffic This Pride Season, Solidifying Lead in LGBTQ Media
Q.Digital properties - Queerty, LGBTQ Nation, GayCities - lead in their respective markets
SAN FRANCISCO, July 19, 2019 /PRNewswire-PRWeb/ -- Q.Digital reported that this Pride season was the most successful in its 10-year history. The company covered this historic Pride in the way that only an LGBTQ-owned and operated media network could, designing content to meet the needs of its growing audience.
People turned to LGBTQ media more than ever. This June, 5.7MM+ Unique Users visited Q.Digital's sites to find coverage that doesn't exist elsewhere. Readers visited LGBTQ Nation more than any other LGBTQ news site in the US (vs. The Advocate and other news outlets), Queerty outpaced rivals like Out, and GayCities reigned as the leading travel and events site.
Standing out in the Pride media landscape means more than just traffic. From 15K+ Sweepstakes entries to a 267% increase in average time on page on the newly redesigned LGBTQ Nation (June to June), Q.Digital saw record engagement with both its organic and sponsored campaigns.
The LGBTQ community continues to welcome authentic corporate partnerships. Q.Digital worked with dozens of top-tier brands to help them create authentic relationships with the LGBTQ community.
- In partnership with Macy's, Q.Digital executed a multi-faceted campaign highlighting its unique line of Pride clothing and accessories, and the company's partnership with The Trevor Project. The campaign also featured Jazz Jennings and other activists.
- Q.Digital created a playful and engaging 1950s inspired video, That's Our Sally, for Gilead / Truvada. The video stars Trixie Mattel, and has garnered 80K+ views in the first weeks.
- With Mercedes, the team connected the past with the present in LGBTQ Nation's "Pride in Pictures" editorial series and "Pride in Places" on GayCities, highlighting historic spots in cities around the world.
- In partnership with Visit Seattle, Q.Digital launched a video series showcasing the powerful subjects of its #weSEAlove photography initiative, and welcomed them as a key partner at Queerty's prestigious Pride50 event in New York City June 19th.
- Other partners include Wells Fargo, Mastercard, Nulo Pet Food, Target, MTV, and FX.
ABOUT Q.DIGITAL: Q.Digital is an LGBTQ-owned and operated media network driven by community collaboration, independent journalism, and authentic storytelling. Q.Digital operates Queerty (the leading entertainment brand for LGBTQ Millennials), LGBTQ Nation (the world's #1 source for LGBTQ news coverage), and GayCities (the world's #1 source for LGBTQ travelers). To learn more, please visit http://www.q.digital.
For more information, please contact Jordan Star at jordan(at)q(dot)digital or 781.540.9242.
SOURCE Q.Digital, Inc.
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