Media Place Partners Announces Record Agency Growth
GRAND RAPIDS, Mich., Nov. 16, 2018 /PRNewswire-iReach/ -- Media Place Partners (MPP), one of the largest independent media firms in the Midwest, announced today tremendous company growth following an industry merger in June 2017 with digital advertising veteran, Adtegrity. Media Place Partners has doubled its customer base and team size along with expanding its services and capabilities through the successful merger.
Fueled by a larger team, extended business abilities and a broader focus, the industry has taken notice. Having already achieved Google Premier Partner status, MPP has now been recognized by Google as being in the top 5% of agencies nationwide with regards to growth and potential growth. Further, Pandora Media Inc., a company vendor, recognized MPP as one of their leading agencies in Michigan.
"What inspired the merger was a belief in the potential of creating a true one-stop-shop for our clients, where media planning and buying services were backed by a digital advertising powerhouse. Now we are thrilled to see that potential being realized," said Scott Brew, CEO and President of Adtegrity/MPP. "Our rapid growth is the result of our unique objective to provide our clientele with a holistic and transparent solution to their advertising needs," Brew said.
Located in a new 20,000-square-foot office space above The Knickerbocker | New Holland Brewing in the rejuvenated Bridge Street corridor of downtown, Media Place Partners continues to gain the attention and partnership of regional and nationally recognized brands.
"The region's biggest businesses are turning to Media Place," said Co-founder Dave Kettler. "We're so glad to be able to bring a higher level of media capabilities – utilizing both traditional and digital advertising. We represent an all-encompassing media focused agency that was previously missing within the area. Following a successful first year, our team is even more encouraged by the remarkable growth and opportunities we see on the horizon; both in the Grand Rapids market and beyond," explained Kettler.
Media Place Partners' expansion is also largely evidenced by the increase in employees on the team over the past fiscal year. Within the company's 40+ total staff, the MPP team has gone from a crew of seven, to now fifteen full-time associates.
The group also attributes its progress to more than doubling its client list and ad spend managed. With specialties integrated and spread over a variety of mediums, MPP delivers enhanced advertising results across the digital and traditional advertising landscape, all from one partner.
"We've invested in a level of people and tools that is unparalleled in this area," remarked Tracy Unger, Media Director and Co-founder of MPP. The industry veteran with two and a half decades of experience continued, "Our people, our know-how, our tools, and our access will continue to propel MPP's client base and deliver further value to our partnerships. I'm very excited for the growth and development of the company."
Valuing independence, transparency and data-driven targeting and planning, the company's increased momentum speaks to their emerging presence in the region. MPP is now a leading media services provider in the Midwest advertising marketplace.
About Media Place Partners
Media Place Partners is a marketing platform and one of the largest independent media buyers in the Midwest. Grand Rapids based Media Place Partners is a one-stop-shop for advertising and media services with expertise across both digital and traditional advertising mediums.
Associated Websites:
https://www.mediaplacepartners.com/
Media Contact: Todd Morris, Media Place Partners, 6162855859, [email protected]
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SOURCE Media Place Partners
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