Metrics Marketing Challenges African-Americans to Register to Vote with #YourChoiceIsYourVoice Campaign
New Campaign Challenges African-Americans to Register to Vote
ATLANTA, Sept. 20, 2018 /PRNewswire-PRWeb/ -- Metrics Marketing, a creative marketing consultancy, released a non-partisan, voter awareness campaign to encourage Black Georgians, to both register to vote by the deadline of October 6th and cast a ballot in their upcoming local elections.
The "Your Choice Is Your Voice" campaign features a :30 radio spot, "In Your Hands," and a :60 TV spot, "No Excuses," all produced and executed through donated time and resources of several local Atlanta advertising and production talent.
The "Your Choice Is Your Voice" campaign highlights the array of excuses given for not voting while showing the repercussions of not taking part in the voting process and emphasizing that each vote does, in fact, matter. The recent victories of U.S. Senator Doug Jones of Alabama and Governor Ralph Northam of Virginia, made possible by the Black female vote, provided hard proof that African-Americans can make an impact when they go out and vote.
"We know that voter turnout for African-Americans will be key to the success or failure of any political candidate. The urgency with which we have to show up to the polls, particularly with the current political landscape, is crucial to ensuring that our voice is represented in discussions around healthcare, prison reform, police brutality, and education," said Sarah Lattimer Irvin, President of Metrics Marketing and visionary behind the campaign. "We developed this campaign to help people understand that not only does their vote count, but that when they don't vote, they are putting the fate of our community in someone else's hands. Here in Georgia, the democratic ideals that we stand for are at stake and now is the time to show up. Staying home in November cannot be an option because the consequences could significantly negatively impact Black and Brown communities."
Although Metrics Marketing spearheaded the vision for this campaign, it could not have come to fruition without the dedication, time and commitment from Atlantans who understood the importance of a continued focus on voting and voter registration. The "Your Choice Is Your Voice" team includes: Chris Anthony Hamilton (Director), Company 3 (Radio Production), Bare Knuckles Creative and Moonshine Post (Post-TV production and editing), YWCA of Greater Atlanta (Location), Dave Fitzgerald and Erika Tribble (Producer) of Fitzco, Bonnie Pettiford (Casting Director), Bryan McDaniels of Brand Factory (Behind-the-Scenes footage), and West Mitchell CME Church (Parking).
"While there has been a consistent and concerted effort to keep Black people from voting, we have also been guilty of suppressing ourselves," says Camille Taylor, Creative Director, Metrics Marketing. "When we make the choice to stay home, we are essentially electing to accept more of the same, if not worse. Sure, going to the polls might be inconvenient, but only by exercising this right will we ever begin to correct the wrongs."
Your Choice is Your Voice campaign will begin on Monday, September 17 and run through Election Day. You can also view the spot online at http://www.YourChoiceIsYourVoice.com or by following @metricsmktginc on Facebook, Twitter and Instagram. Please help us in spreading the importance of this campaign by liking, sharing and reposting the TV spot and utilizing hashtag #YourChoiceIsYourVoice.
About Metrics Marketing
Data-led and culturally informed, Metrics Marketing, Inc. (formerly Lattimer Communications) is a creative consultancy that strategically merges information, interpretation, innovation and implementation to forge relationships between brands and multicultural consumers that drive results. Having developed successful programs for Fortune 500 companies, as well as local businesses, it is one of the few minority-owned agencies in the South with a breadth of national and regional brand experience. For more information about Metrics Marketing, please visit http://www.metricsmktg.com.
# # #
SOURCE Metrics Marketing
Share this article