Morning Brew Launches Marketing Brew, a Signature Newsletter on the Media, Marketing and Advertising Sector
Sailthru signs on as first brand partner
NEW YORK, June 29, 2020 /PRNewswire-PRWeb/ --Amidst the current climate, companies are pivoting their marketing strategies on a near-daily basis. Morning Brew, the media brand empowering the modern business leader through accessible and engaging content, launched Marketing Brew. The new content property will serve as a resource for marketers to stay informed on vital industry news through Morning Brew's hallmark concise and intelligible style. Marketing Brew will be delivered in the morning, three times per week on Monday, Wednesday and Friday starting today, June 29.
Morning Brew's newest B2B franchise will cover the latest news on platforms, campaigns, adtech/martech, digital strategy and marketing channels. Marketing Brew will cater to brand marketers, growth marketers, advertising and media industry professionals.
Signing on as the newsletter's first advertiser is longtime Morning Brew advertising partner Sailthru, the leading personalized marketing automation technology provider for retailers and publishers – Morning Brew included.
Marketing Brew was implemented as a direct response to reader feedback and joins Morning Brew's robust roster of content properties including industry franchises Retail Brew and Emerging Tech Brew, pop-up newsletter The Essentials and weekly podcast Business Casual. In the spring of 2020, Morning Brew's inaugural newsletter surpassed over 2 million subscribers, Retail Brew achieved 130,000 subscribers and Emerging Tech Brew eclipsed 200,000 subscribers.
Leading the content efforts for Marketing Brew is Phoebe Bain, who joined Morning Brew in April as a Marketing Writer. Bain hails from Social Media Today, where she covered marketing on social media, brands and trends on social platforms. Marketing Brew will also be the first of Morning Brew's content properties to accept op-eds from industry experts – providing a platform to amplify important topics and opinions.
"We pride ourselves on the inter-connected community we've built that has influenced the direction of our company," said Alex Lieberman, CEO and Co-Founder of Morning Brew. "As our readers progress professionally, we aim to continuously meet their needs from a content perspective. The new generation of marketers are digitally-native, change jobs – in-house or agency – frequently, and are looking to start their own companies. With so much change due to COVID-19, we want to continue to be an aid to our subscriber-base by delivering engaging and relevant content."
For more information, or to sign up for Marketing Brew, please visit https://www.morningbrew.com/marketing.
About Morning Brew
Morning Brew is a media brand empowering the modern business leader through accessible and engaging content. Since its founding in 2016, Morning Brew has equipped millions of users with the most important news from Wall Street to Silicon Valley, introduced new verticals (Emerging Tech Brew, Retail Brew, and The Essentials, a pop-up newsletter for the COVID-19 era) and expanded mediums with a weekly podcast, Business Casual. With a combined and growing reach of over 2.5 million readers and listeners, brands such as Goldman Sachs, Google (Waze) and Betterment partner with Morning Brew to leverage the company's highly-obsessed community through native advertising opportunities.
Morning Brew is based in New York City and was founded by Alex Lieberman and Austin Rief. In 2019, Lieberman and Rief were named to the Forbes 30 under 30 list for Media. To sign up for Morning Brew, visit https://www.morningbrew.com/.
SOURCE Morning Brew
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