National Ski Patrol and PSIA-AASI Author Celebrates #1 Selling Book in Skiing/Snowsports
Before the first American won an Olympic alpine medal, before Vail Ski Resort opened, before the infamous K2 Cheeseburger ski, before snowboards were allowed up a mountain, innovators had to build the ski industry to create the culture we enjoy today.
BOZEMAN, Mont., Oct. 7, 2022 /PRNewswire-PRWeb/ -- 7th Mind Publishing announced the book release and ebook of My Life in Winters: The Extraordinary Tale of One Man's Journey Through the Rise of the Ski Industry written by Mike Ewing and edited by international thought leader, Dr. Britt Andreatta. Mike is a long-time member of the National Ski Patrol and a certified instructor with the Professional Ski Instructors of America & American Association of Snowboard Instructors (PSIA-AASI) since 1965.
The 209-page book covers 70 years of skiing history, including the Opening Year of Vail and all of the Olympic Winter Games up through 2022 in Beijing. This holistic view of the industry is written by Mike Ewing, who has held every type of role: as athlete, ski area patrolman, ski instructor, injury researcher, then sales rep, sales manager, designer, and ultimately co-owner in the sports equipment industry, working with the biggest brands in the field. Featuring personal stories from working with industry giants like the Mahre twins, Wayne Wong, Lindsey Vonn, Warren Miller, Mikaela Shiffrin, and more.
My Life in Winters: The Extraordinary Tale of One Man's Journey Through the Rise of the Ski Industry is a behind-the-scenes look at how expert enthusiasts like Mike—both well-known and unknown—transformed North America's ski industry into a pastime enjoyed by millions of families. Their passionate determination led to the beautiful resorts, modern ski lifts, and other snow technology that most of us take for granted and that enthusiasts from the days of wooden skis and woolen clothes never dreamed possible.
So grab a hot chocolate and curl up by the fire for Mike's firsthand insights on industry and critical events like the 1948 Winter Olympics in St. Moritz, Switzerland, through 2022 in Beijing, China. And join him for an exhilarating run through today's most popular ski areas in Colorado, Montana, Idaho, Washington, Wyoming, Utah, Massachusetts, Minnesota, New York, Nevada, New Hampshire, Vermont, and California, plus resorts in the Canadian Rockies in British Columbia. You'll gain a new appreciation for the wonders of skiing and some of the people who helped make it great.
What others are saying about My Life in Winters:
- "My Life in Winters is a personal, insightful, and emotional story of a life surrounded by mountains, snow, family, and friends. Mike Ewing pens a page-turning adventure of one of the most explosive eras in snow sports. Every page is filled with winter characters such as the Mahre twins, Wayne Wong, Lindsey Vonn, Warren Miller, Mikaela Shiffrin, and beyond. His backdrops are the iconic ski areas of North America, and around the world, all wrapped together with the history of the brands we use today. Ewing was there for it all and his story reminds us that nice guys do finish first." ~ Dan Egan, Author of 30 Years in a White Haze and honored member of the U.S. Ski and Snowboard Hall of Fame
- "My Life in Winters adds good color to a great stroll down skiing history's retrospect road, all the way to including the 2022 Olympics and World Cup. I particularly liked the behind-the-curtain look into some of our most popular brands." ~ Phil Pugliese, Owner, SkiTalk.com
- "Mike Ewing gives a front row seat to the evolution of the ski industry in the U.S. His experiences and personal stories make you feel like you were there skiing right next to him." ~ Eric Sheckleton, President of Interski International
- "Helping Mike Ewing (my Dad) write this book has been a passion project of mine and brought us so much closer. He was involved in nearly all of the different aspects of the ski industry and his perspective is truly unique. It was fun to get some of the juicy details behind the scenes of events we've all seen on TV. Everyone who has read it has raved about how good it was–I'm so proud of him!" ~ Britt Andreatta, CEO of Brain Aware Training
Whether you want to refresh your bookshelves or are thinking about what you're gifting the skiing/snowsport lover in your life this holiday season, this is just the thing that will excite all ski aficionados.
For booksellers or retailers, visit https://www.IngramContent.com or https://www.7thMindPublishing.com.
For individuals, visit Amazon or https://www.etsy.com/shop/MyLifeinWinters.
About Mike Ewing
Mike Ewing has been skiing for 70 years and teaching for 50. He's worked in nearly every aspect of the ski industry and is the former President of the Professional Ski Instructors of America (PSIA-AASI) Northern Rocky Mountain Division. He currently teaches at Big Sky Resort in Montana. Visit https://www.etsy.com/shop/MyLifeinWinters to learn more about My Life in Winters. Follow Mike Ewing on https://www.facebook.com/MikeEwingOfficial and https://www.instagram.com/mikeewingofficial/
Media Contact
Claudia Arnett, 7th Mind Publishing, 580-784-6463, [email protected]
SOURCE 7th Mind Publishing
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