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New Website for Grand Central Terminal Designed by Digital Natives Group, Wins Awards
  • USA - English


News provided by

Digital Natives Group

Aug 28, 2018, 03:00 ET

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NEW YORK (PRWEB) August 28, 2018 -- Digital Natives Group (http://nativesgroup.com) congratulates their client, the Grand Central Terminal (http://www.grandcentralterminal.com/), on the launch and award recognition of the destination's new website. This new website, designed and developed by Natives, celebrates the beauty and history of the NYC landmark, as well as promotes shopping, dining, and tours at the century-old transportation hub.

Designing the website for Grand Central Terminal was a team effort that required massive coordination among stakeholders, and we are proud to see all of that hard work pay off.

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The new, fully-responsive website is the result of a comprehensive redesign process that included interviews, site visits, archival research, competitive analysis, and more. Visitors will find a large assortment of vivid imagery, both historic and contemporary, that capture all the fine details of this architectural marvel. An easy-to-navigate interactive directory makes it simpler than ever to find the best shops, drinks, or food to complete your visit.

Full visitor information is also available on the new site, including brand-new 360° photography of the terminal’s most famous spaces. Across the site, the design pulls in minute architectural detailing that make a visit to the site match the feeling of a visit to the landmark itself. The new site is also be a valuable communications tool for the organization, with a robust blog and events section, and both email newsletter and social media integration.

The new website was recently honored by the Communicator Awards for Visual Appeal and Travel/Tourism Excellence, the Muse Creative Awards for Aesthetics and Real Estate Excellence, and the Summit Creative Awards for Travel/Tourism Excellence.

“We couldn’t be more honored to have played a part in helping tell the story of this amazing New York City institution. Designing the website for Grand Central Terminal was a team effort that required massive coordination among stakeholders, and we are proud to see all of that hard work pay off. Huge congratulations to everybody involved, and here’s to the next stop in this icon’s journey!” said Ben Guttmann, Partner at Digital Natives Group

MTA Metro-North Railroad is the steward of Grand Central Terminal, which stands as one of America’s greatest transportation hubs and one of New York City’s most iconic buildings. It is both a national landmark and an international example of the success that can be achieved giving new life to a historic building that otherwise may have been destroyed. The Grand Central brand reflects the remarkable caliber of services in the Terminal, including boutique restaurants and cocktail lounges, a gourmet market, and many specialty shops. It draws more than 750,000 national and international visitors each day and wows them with its varied offerings and tour programs. Storied Vanderbilt Hall, once the waiting room for long- distance travelers, is among the most-desired public event spaces in the city.

This new website is the latest project for Natives, a problem-solving digital marketing agency in New York’s Long Island City neighborhood. In addition to Grand Central Terminal, Natives specializes in action-oriented websites, mobile apps, and marketing campaigns for similar tourism and trade brands both domestic and global.

Ben Guttmann, Digital Natives Group, http://nativesgroup.com, +1 718-433-1122, [email protected]

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