New York Web Design Company, Lounge Lizard, discusses the Website Pop-Up Rules Everyone Should Follow

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Jul 26, 2018, 09:00 ET


NEW YORK, July 26, 2018 /PRNewswire-iReach/ -- Lounge Lizard is globally recognized as a top New York Web Design Company within the web design and development industry. Lounge Lizard's brandtenders are creative, tech-savvy, and passionate in developing innovative strategies that drive conversion for both startup and established clients of all industries, making them the "best of breed since 1998."

Website pop-ups are a very interesting and contentious topic. Some people loathe pop-ups with a fervor that is often reserves for political or religious debates while other people find them helpful. Often the reason for differing opinions has more to do with how these elements are deployed by web designers rather than the elements themselves. In some cases, it seems that people just aren't aware of the rules that should be followed when you choose to use them because they are a very versatile element that can increase conversions. Today New York web design company, Lounge Lizard, discusses the Website Pop-Up Rules everyone should follow.

  •      Always have a purpose. Pop-ups should only be used because they add value to the customer journey. They should never be used just because it is a trendy choice, or the designer thinks they look cool.
  •      Proper format. Any pop-ups should follow the format of your existing site for color, font, etc.
  •      Always responsive. This is a must in a responsive design and in general every design should be responsive these days.
  •      Sweet and simple. Pop-ups should always be short and focused on a singular point. If it is a CTA, then the only option should be YES to opt in because they can pick No by Xing out the pop-up. If you are collecting customer information, then only ask for their e-mail address.
  •      Relevant. A pop-up should be relevant to the page it pops-up on.
  •      Not on the landing page. For the most part pop-ups should not be used on the landing page unless you have very limited pages. You don't need to whack someone with a sign the instant they knock on the door.
  •      Focus on timing. Pop-ups are an element that relies on timing for maximum effectiveness. For example, when someone has been idle on a page for a few minutes a "Do you need help?" pop-up would be appropriate. Or when someone is about to exit your site a pop-up "offering assistance" would be in order.
  •      Use frequency rules. Frequency rules can be set-up to ensure that visitors don't see certain pop-ups on every page or on every visit. This is important, so you do not annoy visitors with your "Privacy Policy Change" pop-up after they have already acknowledged it.
  •      Location, location, location. Pop-ups should appear in the proper place depending on what they are trying to accomplish. For example, a help pop-up might appear in the lower corner while a pop-up for someone leaving the site should be dead center. A "special offer" could be a sticky bar on the lower part of the page.
  •      Easy escape. There should always be an obvious, effortless way to get out of a pop-up. A large "X" to the top-right is the most common method. People get very frustrated when they can't remove a pop-up quickly.
  •      Do as Google says. Google has specific rules for pop-ups on mobile. Follow them or risk Google's wrath.
  •      Customize when possible. If you are using audience segmentation and targeting, then you can aim for customized pop-up messages which will increase their effectiveness.

Lounge Lizard New York Web Design Company is an award-winning, high-end design boutique specializing in website and mobile app development, UX/UI, branding, and marketing. Lounge Lizard excels in creating the ultimate brand strategy, fully loaded with expertly crafted visuals that work together to increase sales and effectively communicate a client's unique personality.

Media Contact: Ken Braun, Lounge Lizard, 631-581-1000, [email protected]

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