Nite Ize Hitch Phone Anchor Offers Simple Solution to #1 Cause of Phone Damage
BOULDER, Colo. (PRWEB) January 08, 2019 -- Each year, more than 95 million smartphones are damaged from drops according to market research firm IDC. To help address this $29.8 billion problem for consumers, Nite Ize developed the Hitch™ Phone Anchor as an affordable solution for drop protection, security, and accessible convenience.
The ultra-thin vinyl film of the Hitch Phone Anchor fits between the phone and a case, allowing a small ring to be fit through the case's charging port without interfering with corded or wireless charging. This ring can then be attached to an included MicroLock®, coiled tether, or lanyard, depending on the Hitch Phone Anchor model used.
The Hitch Phone Anchor makes it easier to hang onto your phone, whether your hands are full, you’re on a hike, or taking a precarious selfie on the ski lift.
"If you've ever watched your phone fall into a pile of fresh snow, you know that you may as well have dropped it on the other side of the planet," Nite Ize Founder and CEO Rick Case said. "Statistically, dropping your phone is a 'when' not an 'if', which is why we wanted to create an affordable way for people to keep their phones convenient and safe."
This unique drop protection system is available in three models. The Hitch Phone Anchor + MicroLock combines the Phone Anchor with a locking dual-carabiner for quick, secure attachment and is available for an MSRP of $9.99. The Hitch Phone Anchor + Tether includes the Phone Anchor, a tether that can be extended to 24 inches and two MicroLocks for an MSRP of $14.99. The Hitch Phone Anchor + Lanyard is available for an MSRP of $14.99 and features a soft-touch lanyard with a quick-release buckle and MicroLock for quick one-handed attachment and detachment.
About Nite Ize:
Nite Ize designs and manufactures inventor-driven products that organize your life, protect your gear, light your way, and creatively solve everyday problems. Headquartered in Boulder, Colo., the company celebrates its 30th anniversary in 2019 and offers more than 500 products in a variety of channels, including Travel, Mobile, Hardware, Pet, LED Lights + Accessories, Bike + Fitness, and Games + Fun. Still captained by its founder and CEO, Rick Case, the Nite Ize team is passionate about their products, customers, partners and the environment.
For more information, please visit NiteIze.com.
Jason Silva, CGPR, 781.639.4924 x112, [email protected]
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