OHM Fitness Expands to Southern California with 17 Locations in San Diego
Experienced, Serial Franchisee Danielle Conklin Purchases Area Developer Rights and is Ready to Bring Wireless, Small Group EMS Fitness to San Diego
SAN DIEGO, Sept. 8, 2022 /PRNewswire-PRWeb/ -- OHM Fitness the nation's first fitness franchise to use EMS (electro muscle stimulation) technology wirelessly and in a small group setting, announced today that San Diego-based serial franchisee Danielle Conklin has purchased the area developer rights and is actively selling franchise licenses to open 17 locations across the city over the next three years.
OHM Fitness offers a high-tech EMS fitness experience that packs the benefits of an intense two-hour workout into a low-impact, 25-minute session. The first studio opened at the company's headquarters in Scottsdale, Ariz. in June.
Conklin is no stranger to the franchising world. Since 2006, she has owned, operated and successfully exited a number of well-known franchise concepts including Massage Envy, European Wax, and Amazing Lash. She still owns two Amazing Lash studios, one in San Diego County and one in Riverside, and plans to continue operating that business as she grows OHM Fitness in the San Diego area.
"I love the concept of franchising," said Conklin. "I love being a part of a brand where the hard work is done on the backend of building the brand and proving the concept, and you get to come in and be the energy behind it to drive it forward. After nearly two decades of franchising experience, I was intrigued by OHM Fitness after reading about it and realizing who the founding team was, and I was sold on the concept within minutes of taking my first class."
Conklin moved fast to secure the San Diego region. She plans to open two locations herself and is actively searching for real estate in North County for her first location, ideally looking for 2,300 - 2,500 square feet so she can also build out her office inside her first studio. She had already built an established development and operations team through her other franchise concepts.
"Within a few hours of returning from the first OHM Fitness discovery day in Scottsdale, I had already put my entire team on notice that we are going to move fast - my real estate broker, attorney, general contractor, insurance broker and my operations manager," said Conklin. "I did all of that before I had even officially signed the paperwork for the San Diego region. OHM Fitness is going to be the next big thing and I wanted to move at lightning speed."
Created by several veteran franchisors who built and grew Massage Envy, European Wax Center, and Orangetheory Fitness, OHM Fitness is the first franchise to deliver small group workouts using the highly-effective electrical muscle stimulation (EMS) through the use of wearable technology called the EMPower Suit. This technology has the ability to produce impressive results with a desirably low rate of wear and tear on the joints, ligaments, and muscles, in comparison to traditional weights and other 2-3 hour conventional workout activities.
At OHM Fitness, guests are immersed in a high-tech fitness experience with every visit. From the wearable technology to the biometrics that is collected and reported on, to the design of the studio and the music and lighting sequences that are tied to the story of the workout, the OHM Fitness workout is unlike anything else in the fitness industry. Founding memberships include the "Warm Up" (four classes) for $90 per month, the "Turn Up" (12 classes) for $250 per month, and the "Peak" (20 classes) for $360 per month. Group and private sessions are also available and prices range depending on the number of sessions purchased.
This low-impact workout has been connected to researched-based benefits such as fat loss, skin health, energy, stress and anxiety levels, muscle strength, and acute and chronic pain. While the body's central nervous system can only send frequency impulses that control 30% of your muscle fibers during an exercise, the EMS technology within the wireless EMPower Suit is able to send impulses to muscle fibers up to one hundred times faster, causing muscles to feel fatigued faster than a traditional weight training exercise, which is how it shrinks a two or three-hour workout into just 25 minutes.
The San Diego region is the second area development license to be awarded; Arizona was the first area sold in July 2022. Doug Payne, the cofounder of OHM Fitness, says that 200 licenses are pending development around the country just a few short months after officially opening his first corporate location.
"OHM Fitness is attracting experienced, highly qualified and well-capitalized operators across the country," said Payne. "The interest we have and the caliber of people who are jumping on board in such a short period of time is further evidence that we've hit something really big here."
OHM Fitness is well-positioned for rapid growth and financial success with its highly regarded founding and management team, including Co-Founders Payne and Eric Hamann, and Director of OHMgevity Jason Sani. Collectively, the founding team boasts more than 50 years of franchise and health and wellness experience.
OHM Fitness is a special first-to-market franchise opportunity for entrepreneurs and experienced franchise industry professionals who are eager to capture their share in the $96 billion dollar fitness industry. The initial franchise fee is $39,000 and the total estimated initial investment ranges from $107,150 to $328,000. For more information about franchise opportunities available in your area, please visit http://www.OHMfitness.com or email [email protected].
About OHM Fitness
OHM Fitness is the first franchise to deliver small group workouts using highly-effective electrical muscle stimulation (EMS) through the use of wearable technology through its EMPower Suit. This high-tech fitness experience packs the benefits of an intense two-hour workout into a low-impact, 25-minute session with a low rate of wear and tear on the joints, ligaments, and muscles, in comparison to other HIIT workouts. Founded in Scottsdale, Ariz., OHM Fitness currently offers area developer and franchisee opportunities to qualifying entrepreneurs. For more information, please visit http://www.OHMfitness.com or email [email protected].
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SOURCE Ohm Fitness
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