Omnitrak to Announce New Syndicated Tourism Resident Sentiment Research Results as U.S. Summer Travel 2023 Heats Up-Largest Resident Sentiment Study in the Country
As crowds return to popular destinations and National Parks for the peak summer travel season, travel researchers at Omnitrak are rolling out significant new research to help U.S. destinations grow tourism, but not at the expense of local residents' quality of life.
HONOLULU , June 14, 2023 /PRNewswire-PRWeb/ -- As crowds return to popular destinations and National Parks for the peak summer travel season, travel researchers at Omnitrak are rolling out significant new research to help U.S. destinations grow tourism, but not at the expense of local residents' quality of life.
Omnitrak's new national Resident Sentiment research results of more than 144,000 Americans across the country will be announced at the Travel and Tourism Research Association Annual International Conference, June 13-to-15, in St Louis, Missouri.
The new research draws on Omnitrak's more than 40 years of expertise and longevity in studying tourism in general, and nearly 15 years in assessing tourism's economic and wholistic impacts on communities.
The significant countrywide research study on community sentiment is commissioned by cities/states experiencing tourism's impact and resident concerns that are immediate and prescient.
What This Research Means to Tourism
1. ALERT: This Omnitrak research is a national "yardstick" on how supportive communities are welcoming visitors. Destinations that subscribe to this tourism research stay alert to issues relating to this important economic driver.
2. ONGOING MEASUREMENT: It's an ongoing gauge for States on how tourism is impacting their local residents and voters in key strategic communities.
3. TROUBLESHOOTING: Research provides troubleshooting markers to keep ahead of changes in resident sentiment.
4. MINDFUL TRAVELER: What and where to take a deeper dive and take action on how to keep travelers mindful not only about climate change, ocean conservation and environmental sustainability but the critical community stakeholders.
5. MESSAGING: How to think about new marketing communications strategies and messaging to promote tourism goodwill within host communities - a crucial and oft forgotten audience.
The face of tourism has reached more deeply into communities because of short term vacation options, the travel pursuit triggered by cheap flights, the trend toward experience travel, and ego-boosting social media. That's today's reality. How do destinations live, change and adjust to it?
The Omnitrak community sentiment research helps explore how a destination fares within the crossroads where travelers meet residents, facilitated by an informed tourism initiative.
RESOURCE: Omnitrak has more than four decades of tracking tourism and community datapoints. We can tell destinations about the tourism experience viewpoint of their community.
For a perspective on global tourism and a cultural community network of data and resources, contact Chris Kam, president and COO of Omnitrak at [email protected].
About Omnitrak
Omnitrak founded in Honolulu, Hawaii in 1981, is a leading strategic research firm with a strong presence in the consumer, travel and retail sectors in North America and Asia. Omnitrak works with some of North America's largest state tourism offices, which subscribe to the company's TravelTrak America™ tracking research, providing timely monthly insights from 12,000+ U.S. households.
The company serves a broad array of public- and private-sector clients, helping to grow their markets with Quality of Place/City Pride and Community Sentiment research. Additionally, destination marketing to develop new products and increase brand loyalty is supported by Omnitrak's TravelTrak America syndicated research and Integrated Marketing Effectiveness insights. For more information, email: [email protected]
Media Contact
Cassie Kim, SDA International, 1 8089494131, cassie@sheiladonnelly.com
SOURCE Omnitrak
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