Online Marketing Agency, fishbat, Explains Why You Should Dedicate More Time to Optimizing Content on Pinterest
PATCHOGUE, N.Y., July 6, 2018 /PRNewswire-iReach/ -- In line with their holistic approach towards tackling business growth and marketing from every possible angle, fishbat, an online marketing agency, explains why you should dedicate more time to optimizing content on Pinterest.
In 2018, it has never been more apparent that social media engagement is an integral part of reaching new customers and increasing a company's revenue. However, many people neglect smaller or less-traditional platforms in favor of social media giants like Facebook, Twitter, and Instagram. While these services certainly provide appreciable results and should be part of any comprehensive digital marketing campaign, focusing some effort on alternative platforms like Pinterest can provide excellent results with a less-costly investment.
A More Receptive Audience. On platforms like Facebook, customers are visiting with the intention of connecting with their family and friends. Advertisements reach a wide audience, but they are an afterthought or even an annoyance for many social media users. When people visit Pinterest, they do so with the intention of shopping and discovering new things, making a Pinterest ad more likely to engage users that are actually receptive to a product.
Long-Lasting Performance. Because of the way that Pinterest functions, it is likely that a company's ads will travel much further than they would in someone's Facebook or Instagram feed. By design, Pinterest users "pin" products that are interesting to them and that they would like to revisit later, and with an advertisement integrating seamlessly alongside non-sponsored content, there is a high possibility that it will be pinned. With some Pinterest users having thousands of followers, a company's ad may be promoted for a long time to come without any additional investment — making Pinterest advertising a cost-effective option with appreciable results.
Results That Speak for Themselves. Talking about how Pinterest works and the way that ads integrate seamlessly with a user's feed is certainly helpful, but having solid data as to just how effective an advertisement on the platform can be can be even more convincing. A company's primary goal with marketing is a significant return on their investment, and this social media platform has proven an effective ground for growing businesses across a wide variety of industries.
According to data from Pinterest, there are 40% more people using the site than there were last year, 93% of visitors use the platform to plan purchases, 67% of Pinners say they've discovered a new brand or product from business content on Pinterest, and 1 of 2 people make a purchase after seeing a promoted pin.
Companies that have taken the time to optimize their content on Pinterest have seen the efforts pay off in a major way, and with content across nearly every imaginable industry, nearly any company can find their niche.
ABOUT FISHBAT
fishbat is a full-service digital marketing firm that takes a holistic business approach to their clients' digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs - all custom calibrated for both B2B and B2C businesses.
Media Contact: Scott Darrohn, fishbat, 855-347-4228, [email protected]
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SOURCE fishbat
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