Over 12,000 Consumer Opinions Reveal the AirPods Max is not the "It" Gift for Holiday 2021

USA - English

• USA - English

NEW YORK and NETANYA, Israel, Dec. 15, 2021 /PRNewswire-PRWeb/ -- A new report – Apple AirPods Max: One Year Later – released today by Revuze, the provider of AI-powered consumer insights for the world's biggest brands, highlights AirPods Max had a 57% consumer sentiment score and a 3.92 average star rating, with pricing noted as one of the barriers to positive consumer sentiment. Consumers also weighed in with complaints about the product's comfort and weight.

Apple released its AirPods Max on December 15, 2020, just in time for last-minute Christmas shoppers. One of Apple's highest-end options in the AirPods line-up, it debuted with a whopping $549.00 price tag and raised eyebrows for its peculiar design.

One year later consumers have tried the product and compared it with its main competitors, such as Sony's WH-1000XM4 and Bose 700.
Boaz Grinvald, CEO of Revuze said, "There are many avenues for customer feedback – verified online reviews, online forms and social media – and all play a mission-critical role in influencing buyer behavior and a brand's decisions about new product roll-out or product enhancements. Drawing from our index of over 640 million customer product insights, which increases with regular updates, we empower brands with instant analysis of consumer sentiments. No other solution provides the depth of insight that includes comprehensive customer opinions for many of today's leading product categories, including beauty, electronics, appliances, fashion, personal care and household essentials."

Artificial Intelligence at Work – Indexing and Analyzing Product Insights

Revuze utilizes artificial intelligence (AI) to index and analyze millions of online consumer opinions. Companies – from Fortune 500 to smaller ecommerce enterprises – use Revuze's product insights for market research purposes.
Using Sentimate™, the first on-demand product insights engine that delivers instant access to detailed analyses of current customer opinion across 250,000 products, Revuze analyzed consumer opinions on Apple's AirPods Max. Also analyzed are opinions for Apple's more successful entry-level AirPods option. Researching consumer sentiment in relation to specific topics, such as noise cancellation and comfort, to see what consumers like and dislike about the product, revealed:
Overall, the AirPods Max performed worse than the category average (59% sentiment and 4.01 star rating).
Pricing and value for money were the product's main pain points, resulting in a related 38% sentiment score, as opposed to the hierarchy average of 55%.
AirPods Max performed poorly in relation to comfort, with consumers complaining about the product's weight, the earpad's material, and the overall fit. Consumer sentiment in relation to comfort was 71%, 4 points lower than the category average.

Analysis of Consumer Opinions Influences Product Development

Product managers and brand marketers at companies like Apple can use Revuze's insights to identify their product's strengths and weaknesses, see what consumers are saying about them, and ultimately make mission-critical decisions about new products or future enhancements.

In close to real time, Sentimate offers one-click access to customer reactions to new products and categories. Rather than wait the weeks or months traditional research takes, companies can understand almost immediately how their products are received, used and perceived by verified buyers.

"It will be interesting to see if Apple will persist and release an improved version of their AirPods Max, or if they will decide to stick to their more successful earphone products," noted Grinvald.

Methodology
The Apple AirPods Max: One Year Later results came from an analysis of over 12,000 consumer opinions on wireless headphones published on Amazon US and Amazon UK throughout Q3 in 2021. Sentimate relies on proprietary algorithms and unique artificial intelligence (AI) to perform the data analysis — from collection to classification — achieving a level of speed, granularity, and accuracy that no common algorithm could reach. The products considered for this study were priced at a minimum of $75.00. This data helped to benchmark Apple's AirPods Max against their product category (on-ear headphones) and individual competitors. Consumer sentiment is the percentage of positive opinions over the total number of opinions expressed on the product or on a specific topic regarding the product.

Sentimate Availability
Sentimate is available now to early users through a free tier that provides access to insights into any product. Parties interested in additional insights, including deeper product comparisons, the ability to download data, and complete overviews featuring the most discussed topics, can upgrade to a monthly subscription to take advantage of Sentimate's full offering at any time.

For more information, or to try Sentimate, visit https://sentimate.com/.

About Revuze
Revuze is the first company to provide on-demand access to 640 million consumer insights into over 250,000 products. Since 2013, Revuze has been servicing some of the biggest brands in the world with access to valuable consumer insights in a matter of hours, instead of months, with the first freemium SasS model. Revuze's AI-powered solution helps product companies in any industry — from electronics to personal care, from home appliances to consumer-packaged goods — monitor the ecommerce market, identify emerging trends, and assess products' strengths and weaknesses. Backed by Nielsen and SAP, Revuze is headquartered in Netanya, Israel, and has offices in New York, NY, and Montréal, Canada. For more information visit http://www.revuze.it.

Media Contact
Consort Partners for Revuze
[email protected]

Media Contact

Nick Tylwalk, Consort Partners, +1 (717) 497-4704, [email protected]

SOURCE Revuze