Purolator Honored by Women in Auto Care for Cabin Air Filter Marketing Campaign
RALEIGH, N.C. (PRWEB) December 08, 2019 -- Purolator earned three Automotive Communication Awards from Women in Auto Care (WiAC), a community of the Auto Care Association. Winners were announced at AAPEX 2019.
The awards celebrate marketing excellence in the automotive industry. Purolator was honored for three different marketing tactics designed to introduce PurolatorBOSS® Premium Cabin Air Filters with Febreze Freshness to fans of the iconic Febreze brand – a primarily female audience.
"With the launch of PurolatorBOSS Premium Cabin Air Filters with Febreze Freshness, our goal was to educate and entertain a new, largely unfamiliar demographic comprised of mostly women on the importance of using a quality cabin air filters." said Tina Davis, senior marketing manager at MANN+HUMMEL Purolator Filters LLC. "We are honored to earn recognition for these efforts from WiAC, an organization dedicated to the empowerment and advancement of women in the auto care industry."
Best 360° Marketing Campaign Award
In the business-to-consumer category, Purolator was honored with the Best 360° Marketing Campaign for the company's strategic promotion of PurolatorBOSS Premium Cabin Air Filters with Febreze Freshness to an audience of women and mothers aged 25 to 44. The three-month campaign garnered approximately 183 million gross impressions and more than 316,000 clicks. It featured digital television ads, shareable videos, social media, broadcast and streaming audio, landing pages, banner ads, package design, in-store and on-shelf promotion, and a new website tool for application lookup.
Ad Campaign to Distribution/Retail Audience Award
The award for best Ad Campaign to Distribution/Retail Audience went to Purolator for their dynamic duo ad, which earned more than 1.5 million impressions across strategically targeted publications. This business-to-business tactic acted as a super-powered conversation starter for businesses to engage with their customers about their choice in cabin air filters.
Packaging Award
Purolator also earned an award in the business-to-business Packaging category with a design that stood out from other cabin air filters in the industry – just like the product itself.
Purolator is exhibiting at AAPEX this week in booth 1432. For more information on PurolatorBOSS Premium Cabin Air Filters with Febreze Freshness, visit pureoil.com.
Certain trademarks used under license from The Procter & Gamble Company or its affiliates.
About Purolator
Purolator is an innovator of automotive filtration products for the aftermarket, manufactured to the highest standard by American workers in Fayetteville, N.C. Trusted by professional automotive technicians and do-it-yourself consumers across North America, the Purolator product line includes oil, air, cabin air and fuel filters. An industry pioneer since inventing the first oil filter in 1923, Purolator is backed by an internal team of forward-thinking engineers and countless filtration patents. The company’s mission to deliver solutions to support the improved performance of advanced engine and oil technologies reinforces a renewed brand promise – “Nothing Gets By Us.®” For more information, visit http://www.pureoil.com.
About MANN+HUMMEL
MANN+HUMMEL is a leading global expert for filtration solutions. The company group with its headquarters in Ludwigsburg, Germany, develops solutions for motor cars, industrial applications, clean air in interior spaces and the sustainable use of water. In 2016 the group achieved sales of approximately 3.5 billion euros worldwide with more than 20,000 employees at more than 80 locations. The products manufactured by the group include air cleaner systems, intake manifold systems, liquid filter systems, plastic components, filter media, cabin filters, industrial filters and membrane filters.
Further information about MANN+HUMMEL is available at http://www.mann-hummel.com
Marissa Porcaro, MANN+HUMMEL, http://www.mann-hummel.com, +1 (919) 926-4164 Ext: 4164, [email protected]
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