Rachio Welcomes Sarah Heitzman as Chief Revenue Officer and Names Julie Reeves as Chief Marketing Officer
Proven consumer products expertise completes executive team of leading smart sprinkler company
DENVER, Nov. 1, 2018 /PRNewswire-PRWeb/ -- Maker of the best-selling smart sprinkler controller, Rachio proudly announces Sarah Heitzman as Chief Revenue Officer and Julie Reeves as Chief Marketing Officer. With these appointments, the fast-growing Rachio signals its commitment to bringing leading technology to consumers looking for easy ways to take the guesswork out of caring for their yard.
"We are thrilled to welcome Sarah to the Rachio team and recognize Julie's expanded role at such an exciting time of growth," said Co-Founder and CEO Chris Klein. "Following a tremendous year of expansion in 2018, Sarah and Julie will play pivotal roles in planning the future growth of Rachio as we continue to innovate and delight customers."
Formerly a principal at Bain & Company, Heitzman brings more than ten years of industry and consulting experience, working with clients across a wide range of industries to address their most pressing strategic and operational issues. Heitzman specializes in growth strategy, digital strategy, operations and operating model design, having assessed topics such as national and international expansion, product line expansion and enhancements, and digital and social marketing.
"I'm ecstatic to be joining the Rachio team in a time with so much momentum behind us, and am inspired by the company's mission, the passion of the team, and the incredible award-winning products that have been built. I'm excited to work with the team to grow current areas of our business as well as help uncover new opportunities for growth," said Heitzman.
Julie Reeves was hired as Rachio's Vice President of Marketing in early 2018, bringing nearly 20 years of experience in consumer packaged goods marketing and research on iconic brands such as Clorox, Brita, Silk Soymilk and Smashburger. After leading the expansion of e-commerce operations on Rachio.com, evolving the company brand positioning and driving record-level consumer acquisition, the move to Chief Marketing Officer honors Reeves' successes and expands her role to continue fueling Rachio's brand awareness and consumer acquisition.
"It's a joy to market a product as thoughtfully created and well-built as Rachio," affirmed Reeves. "I enjoy hearing from our consumers about how much they love the intuitive nature of the product and our best-in-class customer service. Rachio truly makes it easy for our fans to get the yard they want."
In addition to making it easy to care for landscapes, Rachio products help consumers be efficient with water and save money. To date, the Rachio community has saved over 32 billion gallons of water. Rachio smart sprinkler controllers are available for purchase throughout the US and Canada, and start at $179.99.
About Rachio
Rachio is a Denver-based technology company working to make sustainable water use effortless and personally rewarding for homeowners. Maker of the best-selling smart sprinkler controller, Rachio helps balance landscape needs and lifestyle goals with personalized watering schedules, reliable weather monitoring and flexible smartphone control. With a best-in-class app and category-leading smart home integrations, Rachio technology makes it easy to take the guesswork out of watering.
Media Contact
Kirstin Hallett for Rachio
kirstin(at)sourcecodecomms.com
SOURCE Rachio
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