Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause Receives Prestigious Axiom Business Book Award in the Advertising/Marketing Category
Lambertville, MI (PRWEB) May 02, 2023 -- Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause
Receives Prestigious Axiom Business Book Award in the Advertising/Marketing Category
Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause by digital media pioneer Becky Robinson is a recipient of a 2023 Silver Axiom Business Book award in the Advertising/Marketing/PR category. The Axiom Business Book Awards are the largest and most respected critical guidepost for business books in today's new world of publishing.
Published in April 2022, Reach is the first book for Robinson, who is the Founder and CEO of Weaving Influence, a full-service marketing agency that specializes in digital and integrated marketing services and public relations for authors, among others. Since 2012, the firm has helped clients launch more than 200 books, enabling authors to build their brands, acquire more business customers, and increase book sales.
“I wrote Reach to share a unique approach to achieving the greatest possible influence for one’s work. It provides valuable advice for targeting key audiences, best practices for cultivating community, and effective approaches for growing an online presence,” said Robinson. “I hope that this recognition by Axiom will propel Reach visibility with new audiences so that more people can have a lasting impact for their messages.”
Kirkus Reviews describes Reach as “A straightforward guide to building and keeping an audience through authenticity, perseverance, and generosity.” The review goes on to explain, “The body of the book offers detailed suggestions and provides answers to issues commonly faced by those wanting to build, expand, or hold onto online readership. Robinson discusses options for content creation and addresses questions about when, why, and how to write a book. There’s also advice about how to manage a permission-based email list. She aims to help people find clarity about their goals in order to improve their messaging, which should reflect one’s ‘authentic self’.”
“The tone of this book is highly encouraging and advises readers not to give up ‘because creating reach may take a long time.’ Robinson effectively offers case studies to support her suggestions and also draws on her own personal experiences. The book’s structure is consistently clear and enables readers to consider the author’s strategies in a logical manner.”
About the Axiom Awards:
The Axiom Business Book Awards are the largest and most respected critical guidepost for business books in today's new world of publishing. These prestigious and competitive awards are presented in 25 business categories and serve as the premier list to help readers discover new and innovative works. Axiom Award-winning books will help readers understand changing trends and technologies affecting the business world and point out opportunities in our complicated new economy.
Previous medalists include Nobel laureate Robert Shiller, former U.S. Secretary of State Condoleezza Rice, Pulitzer Prize winner Doris Kearns Goodwin, philanthropist and investor Raymond Dalio, as well as many other business and thought leaders.
About Becky Robinson
Becky Robinson is the Founder and CEO of Weaving Influence, a full-service marketing agency that specializes in digital and integrated marketing services and public relations for book authors, business leaders, coaches, trainers, speakers, and thought leaders. Since launching more than a decade ago, under Becky’s leadership, the firm has provided a wide range of services to help clients launch more than 200 books, enabling authors to build their brands, acquire more business customers, and increase book sales. In April 2022, Becky published her first book with Berrett-Koehler Publishers titled, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause.
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Franchesca Conner, Weaving Influence, http://www.weavinginfluence.com, 1 9373012982, [email protected]
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