Remarketing+ Launches Publicly to Help Consignors De-Fleet Vehicles on Their Terms, With Increased Profit Margins, Decreased Headaches
Remarketing+ is now offered to all sellers looking to reduce expense in reconditioning, transportation, holding, and transaction fees, all while de-fleeting units faster,
DALLAS, June 12, 2023 /PRNewswire-PRWeb/ -- Remarketing+, powered by Advent Resources, officially launched today to assist consignors, fleets, and car rental companies looking to incrementally move their de-fleeting upstream. This proven approach allows companies to do so with less headaches and logistical expense, and significantly higher profit margins than traditional methods. Remarketing+ brings with it 15 years of experience powering multi-channel upstream remarketing for Hertz Car Sales and other partners. The platform is now offered to all sellers looking to reduce expense in reconditioning, transportation, holding, and transaction fees, all while de-fleeting units faster.
"A better vehicle disposition process is long overdue," said Megan Mahon, Vice President of Sales and Business Development at Remarketing+. "For decades, sellers have auctioned cars in a cumbersome, time consuming, largely inefficient manner, at increasingly higher expenses with lower disposition outcomes. Remarketing+ has proven itself with a long and successful track record of assisting our partners in turning remarketing into a profit center. We do this with our success based wholesale Direct2Dealer, direct-to-consumer retail selling solutions, and our omni-channel offerings. We're proud to bring these benefits to any commercial consignor, car rental company or other organization looking for a more convenient, efficient, and profitable de-fleeting process."
Since its inception in 2008, the company's Direct2Dealer platform has been enabling its partners to leverage their existing networks and transact directly with their own dealer audiences. Remarketing+ has helped its partners sell well over 1,000,000 vehicles. Last year alone, the platform transacted over $3.2B in vehicle sales, and more than $16B since its launch.
Until now, the options and optics surrounding de-fleeting were obscure. Sellers who had no real working alternatives at their fingertips were forced to settle for lengthy end-of-vehicle lifecycle processing times averaging 31 days from the time a vehicle was grounded until the time it sold. As sellers well know, money was lost every minute of every day on every vehicle during this timeframe. Remarketing+ builds a customized implementation with each customer to market and transact units through multiple channels available to the consignor today, often selling units before the grounding event occurs.
Remarketing+ is a personalized, fully digital platform, empowering remarketers to conduct every aspect of the disposition process on their terms from wherever they are.
According to Mahon, one of the biggest benefits of Remarketing+ is its ability to peacefully coexist with a consignor's current processes, with zero costly business overhauls.
"There will always be a segment of vehicles that are auction vehicles," Mahon said. "We know this, which is why we built Remarketing+ to work alongside a consignor's traditional disposition process. We're not asking sellers to risk changing every aspect of their business. We're simply offering them an additional, complementary way to incrementally move sales upstream to maximize their profits and minimize their expenses at a faster cadence."
The public launch of Remarketing+ comes at a time when used car prices are stabilizing and the industry is normalizing post-Covid. The industry's three-year 'fever dream' is over as new car inventories grow, supply chain issues improve, and interest rates skyrocket. Consumers have hit a ceiling on what they'll pay, which directly impacts what dealers will pay as a result. Today, sellers need to rethink the way they de-fleet vehicles and their overall remarketing process.
The company's newest offering, Driver Sales, is a white label solution specifically designed to empower current drivers to purchase a vehicle they are intimately familiar with, thus minimizing or eliminating remarketing expenses at a near-retail sale price. The buyer receives a high value offer, while the seller receives an average lift of $3,229.18 per vehicle over traditional disposition. The driver is offered financing and protection products, and is able to process all tax, registration, and title documents from the palm of their hand. Buyers receive a satisfying, frictionless experience without the need to physically visit a bank or DMV.
"Remarketing+'s Direct2Dealer wholesale platform and its direct to consumer product, Driver Sales, minimize your logistical costs and eliminate price erosion from ever rising auction fees," said Mahon. "We offer sellers the most profitability with the easiest lift compared to traditional disposition channels, and our success is driven by our clients'. It's a no brainer."
About Remarketing+
Remarketing+, powered by Advent Resources, helps consignors, fleets, and car rental companies to incrementally move their de-fleeting upstream, saving sellers in reconditioning, transportation, holding, and transaction fees. For the past 15 years, Remarketing+ has powered multi-channel remarketing for Hertz Car Sales and other partners, transacting over $3.2B in vehicle sales in 2022 alone and more than $16B since its inception. The company's newest offering, Driver Sales, is a white label solution specifically designed to empower current drivers to purchase a vehicle they are intimately familiar with, thus minimizing or eliminating all remarketing expenses, at a near-retail sale price. Remarketing+ offers sellers the most profitability with the easiest lift compared to traditional disposition channels. For more information, visit https://www.remarketingplus.com.
Media Contact
Jennifer Lange, Remarketing+, Powered by Advent Resources, 1 9494603408, jenniferl@adventresources.com
SOURCE Remarketing+, Powered by Advent Resources
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