ReviMedia Sells Affiliate Marketing Network and Accelerates Focus on PX Platform Business
Growth of PX Platform Drives Decision on Deal with MokumAds
NEW YORK, Dec. 2, 2019 /PRNewswire-PRWeb/ -- ReviMedia Group, parent company to PX Inc., the leading marketing technology platform to automate and manage customer acquisition, today announced that it had sold its affiliate marketing network business to MokumAds, a Netherlands based company. The divestment will enable the company to focus solely upon the growth of PX, its platform business that has grown significantly since its launch in September 2018.
"We had been operating two separate entities, and the affiliate business just was not core to our strategy of building out a transparent marketplace," said Frans van Hulle, co-founder and CEO of ReviMedia Group. "This gives us the chance to dedicate all our efforts to PX and the unique solutions that it provides to brands and publishers."
All assets of ReviMedia's affiliate network will now be operated by MokumAds in Amsterdam. The ReviMedia brand name will, however, remain with ReviMedia Group.
"We've been active in mobile content for some time, and the ReviMedia network is a great opportunity for us to expand our business," said Marc de Groot, co-Founder of MokumAds. "We're very excited and quite confident that we can grow their existing partnerships under the MokumAds name."
Terms of the transaction were not disclosed.
About ReviMedia Group
ReviMedia Group BV, the parent company to PX, Inc. is a performance marketing technology company offering sophisticated lead generation and lead exchange solutions. The company is headquartered in New York, NY with offices in The Netherlands, Ukraine and Panama.
About PX, Inc.
PX is the world's first transparent customer acquisition platform. The company removes the risk from customer acquisition by providing marketers with easy-to-use solutions and tools to grow and efficiently scale their customer base. PX is active in the Financial Services, Insurance and Home Services industries, and its global headquarters are in New York City. For more information, visit http://www.px.com
About MokumAds
MokumAds enables and implements high-return performance marketing campaign offers. Connecting affiliates with advertisers, MokumAds empowers them with the tools, connections, and expertise they need to succeed. The company is based in Amsterdam, the Netherlands.
Media Contacts:
ReviMedia Group BV
Frans van Hulle, CEO
Email: [email protected]
MokumAds BV
Marc de Groot, co-Founder
Email: [email protected]
SOURCE ReviMedia Group
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