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Road Runner Sports Launches New FIT FINDER Experience in 46 Stores Across the Country
  • USA - English


News provided by

Road Runner Sports

Apr 27, 2023, 13:00 ET

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Road Runner Sports is launching all-new FIT FINDER, featuring innovative 3D foot scanning technology and offering comprehensive analysis and personalized shoe and gear recommendations
Road Runner Sports is launching all-new FIT FINDER, featuring innovative 3D foot scanning technology and offering comprehensive analysis and personalized shoe and gear recommendations

“Our new FIT FINDER 3D foot scanning technology offers a totally unique customer experience...This is truly the most advanced and personalized way to buy running and walking shoes in America,” said Road Runner Sports President Mike Gotfredson, Jr.

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SAN DIEGO (PRWEB) April 27, 2023 -- Road Runner Sports, the premier retailer of running, fitness and innovative athletic products, today announced the launch of FIT FINDER, an all-new 3D foot scanner and the next iteration of the widely recognized Perfect Fit Zone in-store experience. Created by long-time Road Runner Sports partner FootBalance, the FIT FINDER 3D Foot Scanning technology was developed specifically for Road Runner Sports’ customer needs and fully integrates the Perfect Fit Zone into one, cohesive system. The technology is available only in Road Runner Sports retail locations across the country and provides an exclusive in-store shoe fitting experience that is completely free, and quickly and easily finds perfect-fitting shoes, socks and custom insoles for runners and walkers in under 10 minutes.

“Our new FIT FINDER 3D foot scanning technology offers a totally unique customer experience, available exclusively in Road Runner Sports retail locations here in the U.S.,” said Road Runner Sports President Mike Gotfredson, Jr. “In less than 10 minutes, our Fit Specialists can provide customers with a comprehensive health-based foot analysis as well as personalized shoe and gear recommendations, including our own award-winning custom insoles. With the new FIT FINDER scanner each customer’s previous fit zone results, including purchase history, can now be accessed across all stores providing a more seamless experience.”

FIT FINDER combines a static (standing) and dynamic (running) video-based foot analysis that is designed to support multi product-category recommendations, including footwear, custom insoles, socks, injury and prevention products and apparel – all based on the customer’s personal preferences and their own foot analysis. Not only does the customer benefit from a more personalized footwear recommendation, but the footwear itself can be customized to the unique contours of the customer’s feet with R-GEAR Insoles. Customer discomforts and pain points, such as foot or knee pain, or even blisters are all addressed with personalized product recommendations.

Available at all Road Runner Sports retail locations nationwide, Road Runner Sports' highly-trained Fit Experts guide customers through the FIT FINDER experience.

The six-step system includes:

  • Meet and Greet: Fit Experts get to know each and every customer with a series of introductory questions to better understand fitness activities and goals, shoe fit likes and dislikes, and any current aches and pains.
  • FIT FINDER: Customers step on the 3D foot scanner to generate an accurate three-dimensional scan of their feet, which captures six critical foot measurements, including foot size, length, width, arch height, instep and heel width, along with a map of balance and pressure points.
  • Slow-Motion Video Analysis: Customers then walk or jog on a treadmill for a slow-motion video and biomechanical analysis, measuring foot flexibility, gait and stride.
  • Results Review: Fit Experts guide customers through their results and customize a plan that will help customers achieve a better, stronger, more comfortable run or walk.
  • Custom Insole Fitting: Customers are then molded for custom insoles to create the ultimate comfort and support for their feet.
  • Try On: Fit Experts guide customers through the try-on experience, sharing shoe and sock recommendations to help find their perfect fit in under 10 minutes.

“This is truly the most advanced and personalized way to buy running and walking shoes in America. I just talked to a customer this week, he's a youth team sport umpire, and he said after trying our new Fit Finder system he’ll never go anywhere else for shoes again,” added Gotfredson.

To ensure customers feel confident about their purchases, Road Runner Sports backs up the FIT FINDER experience with the 90-Day VIP Perfect Fit Promise, which allows VIP Family Members to put their new shoes, socks and insoles to the test for 90 days. If customers aren't loving their perfect fit after three months, Road Runner Sports will help customers find the right pair or give their money back.

For more information about Road Runner Sports and the new FIT FINDER experience, visit http://www.roadrunnersports.com.

About Road Runner Sports

A family-owned and operated company for 40 years, Road Runner Sports has grown to become the leading American retailer of running gear, specializing in helping people who run, train and work out find perfect fitting shoes to remain injury-free and feeling great. Road Runner Sports is headquartered in San Diego, Calif. with more than 40 retail stores across California, Oregon, Washington, Arizona, Colorado, Illinois, Georgia, New Jersey, Pennsylvania, Virginia, Maryland and Ohio. For more information about Road Runner Sports, visit http://www.roadrunnersports.com.

###

Katrina Younce, Road Runner Sports, https://www.roadrunnersports.com/, 1 310-995-3619, [email protected]

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