Robert Morris University Finds Fundraising Success With Artificial Intelligence
How boodleAI made RMU's peer-to-peer fundraising better, faster, and easier to benefit veterans & military families.
TYSONS, Va., Aug. 26, 2019 /PRNewswire-PRWeb/ -- boodleAI, the leading provider of artificially intelligent (AI) assistants for nonprofit donor acquisition and P2P fundraising is pleased to announce that Robert Morris University (RMU), a nationally-ranked university in suburban Pittsburgh which unites academic excellence with professional focus in more than 90 undergraduate and graduate degree programs for approximately 5,000 students, has raised nearly ten thousand dollars in two weeks on boodleAI. The outcomes are detailed in a new case study available for download: https://info.boodle.ai/rmu-case-study
Dr. Christopher B. Howard, U.S. Air Force veteran and the eighth President of RMU, wanted to garner more funding for the Center for Veterans & Military Families by trying something new. For the last 10 years, RMU staff and alumni have raised money for the Center through traditional fundraising efforts which no longer worked. It was a striking start: in less than 10-minutes, Dr. Howard received a $1,000 gift from a new donor which boodle recommended as "highly-likely" to donate based on a patent-pending machine learning (ML) algorithm.
Dr. Howard and RMU are very pleased with their experience with boodle so far. With just one seat (Dr. Howard's) over two weeks with boodle, RMU has already raised $9,750 from 13 non-alumni, covering the cost of their license. RMU still has 19 seats and 364 days left to raise more funds than ever on boodleAI for veterans and military families.
"boodleAI is the future of peer-to-peer fundraising. It is intuitive and easy to use," said Dr. Howard, "The fundraising messages are very solid, well-written, and take no time to personalize. I was ready to send messages within a couple of minutes."
"We are thrilled to see RMU's success on boodleAI for veterans and military families. boodleAI was built to find new donors who will become lifetime donors in perpetuity, thus impacting the organization both tactically and strategically for years to come," said boodleAI's CEO, Shawn Olds.
boodleAI is helping Dr. Howard and RMU identify, recruit, and engage new donors from their social networks. boodle does this by using donation data and a patent-pending machine learning (ML) algorithm that ranks each supporter's contacts in order of most likely to donate. It provides personalized messaging tailored for the recipient. The result is a faster and more efficient fundraising effort - important for busy professionals such as Dr. Howard - that reaches prospects in the supporter's network who look like the supporter's best donors, but who would have otherwise gone unnoticed.
RMU's Two Weeks Results with boodleAI Include:
- 3x return of annual cost of license
- $9,750 in new donations for veterans and military families
- 13 new, non-alumni donors
For more information about RMU's P2P fundraising success with boodleAI, read the full case study for download here: https://info.boodle.ai/rmu-case-study
About boodleAI
boodleAI is the leading provider of artificial intelligence assistants that help nonprofits fix their data, find likely donors, and fundraise smarter. boodleAI enables peer-to-peer fundraisers to acquire new donors who look like a nonprofit's best donors; enable development staff to identify and message donors faster, better, and easier; fix their messy data through identity resolution; and create look-alike models that find people who look like a nonprofit's target audience. For more information on boodleAI, visit https://www.boodle.ai.
About RMU
Robert Morris University is a nationally ranked doctoral research university enrolling approximately 5,000 undergraduate and graduate students in more than 90 undergraduate and graduate degree programs. RMU offers fully online courses as well as a traditional residential college experience at its campus on 230 scenic acres 17 miles from downtown Pittsburgh. The Colonials compete in 16 NCAA Division I sports, including ice hockey, basketball, football, volleyball, and lacrosse. To learn more about RMU, visit https://www.rmu.edu/.
For media inquiries about RMU's fundraising success with the boodleAI platform, contact: France Hoang, Chief Strategy Officer, boodleAI, france(at)boodle.ai, (703) 995-5081.
SOURCE boodleAI
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