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SafeGuard Privacy Announces a First-of-Its-Kind Integration with The Institute for Advertising Ethics (IAE)
  • USA - English


News provided by

SafeGuard Privacy

May 03, 2023, 09:00 ET

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Advertisers Can Now Automate Assessment and Adherence to the IAE's Ethics Principles and Practices as Part of Their Vendor-Wide Compliance Demonstrations

NEW YORK, May 3, 2023 /PRNewswire-PRWeb/ -- SafeGuard Privacy, a SaaS-based compliance platform that leading publishers, agencies, brands, data providers, and tech platforms use to assess, audit, and comply with global privacy laws announced today that it has integrated the Institute for Advertising Ethics (IAE) principles and practices into its platform's powerful and robust assessment capabilities.

The IAE is a 501(c)3 non-profit dedicated to helping advertising practitioners ethically navigate current and evolving industry issues. The integration reflects SafeGuard Privacy's support of the IAE's commitment to addressing the urgent and complex issues of ethical standards and practices across all aspects of advertising communications.

"We moved forward with the IAE integration in order to give others who share our belief in the organization's purpose an automated and accountable way to demonstrate adherence to its principles and practices," said SafeGuard Privacy co-founder Richy Glassberg.

"We are excited by SafeGuard Privacy's leadership and their decision to integrate the IAE principles and practices audit with their platform," said IAE Chief Operating Officer Andrew Susman. "In doing so, they've made it easy for advertisers to showcase both compliance and ethics."

SafeGuard Privacy's integration of the IAE's principles and practices is seamless to users because they are exposed to them when using the company's platform to assess, audit, and comply with global privacy laws and best practices.

Said Glassberg, "We streamlined this process in order to safeguard our users and save them time, money and risk. That's what they count on us for and that's what we deliver."

If you are interested in learning more now, please contact [email protected]
###

About SafeGuard Privacy
Founded in 2018 by technology and privacy experts, SafeGuard Privacy offers the first platform for comprehensive privacy compliance management and collaboration. A key feature of the platform is its comprehensive and independent assessments that evaluate a company's privacy programs and guides them on their path to compliance. Its workflow management and governance tools, including policy wizards, training, secure document storage, real-time reporting, and true auditing features empower businesses with everything they need to mitigate risk and demonstrate compliance -- all while saving time and money. In addition, The Vendor Compliance Hub solves the industry RFI process, making it easy for vendors to demonstrate privacy compliance to their partners and mitigate third-party liability. For more information, visit http://www.safeguardprivacy.com.

About IAE

The Institute for Advertising Ethics (IAE) is a 501c3 non-profit organization which built and manages the Certified Ethical Advertising Executive (CEAE) certification program for advertising professionals and students. The CEAE is intended to empower a generation of ethical advertising executives who can ensure ethics in the industry, turning ethical frameworks into actionable steps, promoting leaders that can help organizations detect and mitigate ethical risks and developing professionals who communicate effectively about ethical challenges. The IAE's advisory board is an intentionally diverse and exceptional group of market participants, educators, and government officials. Find us at iaethics.org.

Press Contact:
[email protected]

Media Contact

Lorene Bagley-Kane, Purpose Worldwide, 1 307-713-1043, [email protected]

SOURCE SafeGuard Privacy

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