Accessibility Statement Skip Navigation
  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing
  • Login
  • GDPR
  • Create a Free Account
Return to PRWeb homepage
  • News
  • Resources
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
  • Business & Money
      • Auto & Transportation

      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Hamburger menu
  • Cision PRWeb provides efficient communication tools to continuously engage with target audiences across multiple online channels
  • Create a Free Account
    • ALL CONTACT INFO
    • Contact Us


      11AM ET Sunday – 8PM ET Friday

  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR

Sales Impact Academy Secures $4M in Funding to Accelerate Learning Solution for Go-To-Market Teams
  • USA - English

The capital will fund additional educational content to ensure go-to-market teams have the skills needed to consistently hit their demand generation, sales, and retention targets


News provided by

Sales Impact Academy

Jul 21, 2021, 06:00 ET

Share this article

Share toX

Share this article

Share toX

AUSTIN, Texas and LONDON, July 21, 2021 /PRNewswire-PRWeb/ -- Sales Impact Academy, the world's leading go-to-market learning platform, today announced the company secured a $4 million investment, including a $3 million seed round led by Stage 2 Capital and $1 million in debt financing, after seeing over 900% growth in subscription revenue over the last 12 months, winning customers like Outreach, G2, Klaviyo and Verbit.

This additional capital will ensure that Sales Impact Academy can continue to deliver on what it does best – creating high-quality live curriculum, taught by the world's leading experts to ensure go-to-market teams of high-growth technology companies have the skills they need to consistently hit their targets.

As part of the investment, Jay Po and Mark Roberge, co-founders of Stage 2 Capital, will join Sales Impact Academy's Board of Directors. "The go-to-market ecosystem has needed this solution for a long time. Internal learning and enablement resources are scrambling to equip their new hires with the same core sales, marketing, and customer success skills, and constantly reinventing the wheel from company to company," said Roberge, former CRO at HubSpot. "SIA takes away this educational burden and allows internal teams to focus on the final mile of skills unique to their organization's go-to-market context. We have been very impressed with the execution of the team so far and excited about the potential synergies between our LP base of 250+ GTM executives and SIA's growth strategy."

Stage 2 Capital is the first venture firm to be backed by over 250 of the world's elite go-to-market leaders, including John McMahon (board member, Snowflake), Allison Pickens (former COO, Gainsight), Jay Simons (former president, Atlassian), Janine Pelosi (CMO, Zoom), Ryan Longfield (CRO, Gong), Leela Srinivasan (CMO, Momentive–formerly SurveyMonkey), and DJ Paoni (President, SAP).

The Sales Impact Academy coaching roster already features over 50 world-class coaches including Greg Holmes, former CRO of Zoom; Elissa Fink, former CMO of Tableau; Dan Steinman, Chief Evangelist at Gainsight; Channing Ferrer, VP Sales Operations and Strategy at HubSpot; and Sir Clive Woodward, former Director of Sport for the Great Britain Olympics team.

Sales Impact Academy's astonishing growth in just 20 months is due to a rapidly escalating supply and demand crisis for go-to-market talent. Given the near-total lack of formal structured education in modern sales, every member of the go-to-market profession is learning on the job, which has created wildly varying skills and lengthy onboarding processes. This ultimately impacts the potential success of individuals and teams. At the same time, there is an unprecedented demand for go-to-market talent, driven by the explosion of the technology sector in recent years and the record levels of investment into the industry.

The resulting industry scorecard is pretty grim. According to SiriusDecisions, 79% of sales organizations miss their targets by more than 10%, and CSO Insights reports that 54% of deals forecasted to close by reps never will.

However, with Sales Impact Academy's schools in management and leadership, marketing, sales, prospecting customer success, and revenue operations, companies can ensure their go-to-market teams have the core skills and competencies to succeed. Each course requires just two hours of class time a week, complementing the working week rather than interfering with it, with clear actions and takeaways for continued development and implementation after each class.

Cognism, one of 200 Sales Impact Academy customers, saw conversion rates across their entire sales team go from 20% to 30% in just three months, and Brandbassador's SDRs increased top of funnel meetings by 36% after their reps went through the prospecting school.

"No question, the core skills of teams and their leaders is the difference between hitting targets and missing them dramatically," said Paul Fifield, CEO and co-founder of Sales Impact Academy. "A skilled salesperson with an email address, a phone and a spreadsheet will still do well, but an unskilled salesperson with the best tech stack in the world will fail. For the first time ever, go-to-market teams can now add elite-level learning as a product - like Gong or Outreach - to the sales stack and see an immediate impact on pipeline creation, conversion and retention."

In the past year, the company has created over 30 digital-first courses on the platform and taught over 900 hours of live classes to thousands of learners every day. Moreso, Sales Impact Academy has maintained a highly engaged student base, with retention rates often exceeding 85% over 12-14 weeks of learning, which speaks to off-the-charts user love. This funding will also go towards further development into a world-class team and in the curriculum for continued expansion.

About Sales Impact Academy:

Sales Impact Academy is the world's leading go-to-market learning platform providing a continuous live learning solution for high-growth technology companies. The business launched in October 2019 and already has over 160 customers including G2, Verbit, Klaviyo, and Outreach.

The traditional education system has let B2B companies down, with a complete lack of formal, structured education in sales and go-to-market. It means 100 million+ people across the world are learning on the job. This has led to totally inconsistent core technical skills across every role in go-to-market teams, from leadership through to SDRs, AEs, CSMs, marketing, and revenue operations.

This means every commercial individual contributor and leader is at constant risk of missing their targets, and they often do.

Simultaneously, the demand for capable go-to-market talent has increased dramatically, placing enormous strain on the talent pool, resulting in astonishing levels of stagnation and failure among early-stage tech companies and massive recruiting challenges in larger SaaS companies, leading to missed targets.

Sales Impact Academy is solving this industry crisis by bringing together the world's best talent to teach structured, live online courses with high learning design principles. The teaching roster already features 50+ global experts including Mark Roberge, former CRO of Hubspot; Elissa Fink, former CMO of Tableau; Sam Nelson, head of SDR at Outreach; Greg Holmes, former CRO of Zoom; Sarah Brazier of Gong; top Linkedin Sales Voice Kevin Dorsey; Marylou Tyler, author of "Predictable Revenue"; Dan Steinman, Chief Evangelist at Gainsight and author of "Customer Success"; and Sir Clive Woodward, former Director of Sport for the Great Britain Olympics team.

Sales Impact Academy is backed by VCs Emerge Education and Stage 2 Capital.

For more information on Sales Impact Academy, visit https://www.salesimpact.io.

Media Contact

Anna Craven, Sales Impact Academy, 8577530727, [email protected]

SOURCE Sales Impact Academy

Related Links

https://www.salesimpact.io/

Modal title

Contact PRWeb

  • 11AM ET Sunday – 8PM ET Friday
  • Contact Us

About PRWeb

  • About PRWeb
  • Partners
  • Partnership Programs
  • Editorial Guidelines
  • Resources

Why PRWeb

  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing

Accounts

  • Create a Free Account
  • Log in
  • Contact Us

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Center
  • ProfNet
Cision Distribution Helpline
888-776-0942
  • Legal
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 Cision US Inc.