Sappington Appoints Silvina Gils-Carbo to Head Up Content Creative
Sappington, a leading technology marketing firm with headquarters in the Pacific Northwest, today announced the promotion of Silvina Gils-Carbo to fill the leadership position of Content Director.
SEATTLE, Oct. 10, 2021 /PRNewswire-PRWeb/ -- Sappington, a leading technology marketing firm with headquarters in the Pacific Northwest, today announced the promotion of Silvina Gils-Carbo to fill the leadership position of Content Director. Gils-Carbo will work within the greater creative team, overseeing and collaborating with a talented bench of content contributors to deliver premium storytelling and marketing content for enterprise technology companies. She reports to Erik Wirsing, Chief Creative Officer, and has held the position of Content Strategist at Sappington since 2016.
"Exceptional creative has always been central to what we do," said Wirsing. "And content is a very important part of our creative strategy. With our creative team transformation and Silvina's promotion, we now have even greater capacity to help our clients win hearts, minds, and market share. Silvina's deep expertise in bleeding-edge technologies, including security, AI, machine learning, and data and analytics make her the perfect person to ensure that we authentically support our great clients."
Gils-Carbo has more than 15 years of experience in strategic communications, marketing, and branding. Her promotion expands the firm's creative resources to fulfill clients' complete content lifecycle needs. She will work closely with the firm's account and creative teams to help clients deliver value to customers in more human ways.
"I'm very excited about this opportunity to nurture and grow our marketing practice," said Gils-Carbo. "There's something new and interesting every day. I'm eager to work closely with our clients on strategic projects that help them compete and add value for customers. Product marketing managers are busier than ever and are having greater demands placed on them. We speak their language and understand their world. We're not afraid to ask questions; we bring an informed opinion. We know the subject matter and what works. They appreciate that we get up and running faster and can help them in so many more ways with the highest quality content."
A bilingual native of Buenos Aires, Argentina, Gils-Carbo holds a B.A. in English Literature from University of California San Diego and an M.A. in English from the University of Washington. For more than a decade, she worked in key communications and branding roles for Avanade, a global professional services consulting firm. She's an avid baker and lives in Snoqualmie, WA with her husband and son.
ABOUT SAPPINGTON
Sappington is the premier enterprise technology marketing firm. We partner with product and program marketers at the greatest technology companies in the world to bring innovative products and services to market. Whether clients are focused on cloud, AI, IoT, security, or other cutting-edge technologies, our mission is to ensure that our clients deliver amazing value to their customers.
Media Contact
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SOURCE Sappington
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