Sarah Feinberg Joins MAD Network, MadHive Board Of Advisors
Former Senior White House and Obama Administration Official Helps Leading Blockchain and Cryptography Advertising Solutions Company Navigate Regulatory and Communications Issues
NEW YORK, Nov. 15, 2018 /PRNewswire-PRWeb/ -- MAD Network and MadHive, the cross-platform blockchain and cryptography solutions networks for the advertising industry, today announced that former senior White House and Obama administration official and senior public policy and communications expert Sarah E. Feinberg, will be joining their board of advisors.
Feinberg most recently founded Feinberg Strategies, LLC, where she leads a consulting practice focused on the tech sector, with a special focus on strategic communications, business strategy, reputation management, and regulatory challenges for blockchain companies.
"The potential of blockchain and cryptography is evident, but navigating the intricacies of potential regulatory interest can be difficult for such a young industry," said Adam Helfgott, CEO at MAD Network and MadHive. "Sarah's strategic counsel on potential regulatory issues, as well as communications challenges, will be essential as we shape our future."
Feinberg has held multiple senior roles in government, including serving as senior staff and senior advisor to the Chief of Staff in the Obama White House. In the White House, Feinberg worked on the team managing the financial crisis, as well as other significant challenges and crises during the first term. Feinberg also served as Chief of Staff at the US Department of Transportation, leading one of the largest federal agencies (more than 55,000 employees), and was most recently the US Senate-confirmed safety regulator of the rail industry.
Feinberg also completed stints in the private sector, working as an executive at Facebook and Bloomberg LP. Feinberg has significant experience performing in high profile and media-intensive situations, including testifying in front of the Republican-led Congress, and serving as the Obama administration's face and voice during major transportation incidents.
"Blockchain has the power to transform the advertising industry," said MAD Advisor Sarah Feinberg. "And MAD is developing the long-term solutions that will serve as the infrastructure for the future of the digital advertising ecosystem."
MAD currently powers blockchain solutions for Omnicom, TEGNA and Beachfront, bringing increased transparency and accountability to the opaque ad tech supply chain. MAD is also a founding member of the AdLedger consortium -- a group of advertising and publishing executives who are aligned in their mission to bring transparency and data security to the ad tech supply chain by harnessing a blockchain backed peer-to-peer network.
About MadHive:
Madhive is the leading digital advertising technology company leveraging blockchain and cryptography to provide next-generation solutions for OTT, addressable, connected TV, and beyond. The company leverages MAD Network's new cryptography-based blockchain protocol for programmatic advertising designed to drive broad advertising innovation, and bring advertisers, publishers, and consumers closer together with privacy by design. MadHive is also a founding member of the AdLedger consortium -- a group of advertising, publishing, and technology companies aligned in their mission to bring transparency and data security to the ad tech supply chain through new blockchain and cryptography-based standards.
SOURCE MAD Network
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