Science Inc. Announces Partnership with Largest Personal Closet Manager App Cladwell
Cladwell, which enables users to create a closet they love, joins startup development and investment firm Science Inc.
CINCINNATI, Sept. 18, 2018 /PRNewswire-PRWeb/ -- Cladwell, a personal closet manager app that simplifies the experience of getting dressed every morning, today announces that it has joined Science Inc., the disruptive media, marketing and brand building company that creates, invests, acquires and scales successful digital businesses, as its newest portfolio company. Cladwell users can build their digital closets by browsing clothing similar to what they already own or by quickly uploading a photo of their items. Using what's already in their closets, Cladwell recommends personally styled outfits each day, and tracks what subscribers wear, so they better understand their personal style and can free themselves from the clutter in their closet each month.
The average person only wears 20% of the clothes in their closet, and according to Cladwell's data, 1 in 3 users are missing three or more quality staples in their wardrobe. On average, if people incorporated 3 more quality staples into their wardrobe, they'd be able to put together more than 1,500 outfit combinations. Cladwell was created with this in mind and offers a solution that makes it easy for anyone to get the most out of their closets.
Approximately 59% of millennials say their current home is cluttered. Cladwell's algorithm-based system works to create more outfits with fewer items which eliminates closet clutter and emphasizes minimalism. Cladwell has captured more than 90,000 closets, and 50% of users wear the app's daily recommended looks.
"Marketing within the fashion industry is predicated on what's buzzing in the moment and getting you to buy, but we think the post-purchase experience is more significant," said Blake Smith, co-founder and CEO of Cladwell. "Cladwell is here to bridge that gap and help customers find the joy in getting dressed. We're so excited to be working with Science Inc. and their stellar team to help us make managing the world's closets much more efficient and effortless."
"Cladwell draws on the idea that simple is always better and helps consumers become more efficient shoppers," said Mike Jones, co-founder & CEO of Science Inc. "It focuses on the often neglected post-purchase experience, and its users are addicted. The engagement rates are incredible with countless users checking the app every day and logging their outfits. We're excited work closely with Cladwell and help them continue to scale this new experience."
Cladwell is headquartered in Cincinnati, Ohio. To learn more visit http://www.cladwell.com.
About Cladwell
Cladwell is the world's largest closet manager app that helps people love what they wear and wear what they love. Rather than sell clothing, Cladwell helps users get dressed with personally styled outfits each day, know their style with more insights into what they wear each week, and simplify their closet to free themselves from the clutter each month so they can create a closet they love.The company was co-founded by Blake Smith, CEO, and Erin Flynn, CMO, who have a background in Fashion Tech and have raised $3.2 million to date. For more information, visit http://www.cladwell.com.
About Science Inc.
Science Inc. is the disruptive media, marketing and brand building company that creates, invests, acquires and scales successful digital businesses. Science brings together the best ideas, talent, resources and financing through a centralized platform. The platform is leveraged to develop new businesses, provide emerging startups with operational strategy and capital and transform later-stage Internet ventures with new talent and innovation. The company has co-founded and invested in more than 70 companies, including Dollar Shave Club, DogVacay, HelloSociety, FameBit, Earny, Pray and Mammoth, the media company that reaches 30% of U.S. teens every month through social broadcasting and App Store top 100 apps like Wishbone and Yarn. The company most recently launched Science Blockchain, its incubator focused on blockchain-based companies. Science Inc.'s investors include top venture capital firms such as Tomorrow Ventures, founded by Google's Eric Schmidt, and Hearst Ventures. For more information, visit http://www.science-inc.com.
SOURCE Cladwell
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