Showpad Recognized in 2019 Gartner Market Guide for Sales Engagement Platforms
Leading research and advisory firm Gartner names Showpad as a Representative Vendor.
CHICAGO, Sept. 19, 2019 /PRNewswire-PRWeb/ -- Showpad, the leading sales enablement solution, has been included among 14 total vendors in the August 2019 Gartner "Market Guide for Sales Engagement Platforms."
According to the report, "sales engagement platforms have emerged as a viable option for organizations aiming to implement a holistic sales enablement program. Sales engagement vendors' platforms largely focus on one or more of the three core areas of sales enablement functionality — content, training and coaching — by using open APIs and partnerships to support the larger engagement platform."
Gartner also predicts the market will continue to grow, stating that "by 2021, 15% of all spending on sales technology will be allocated to sales enablement technology, up from 7% in 2017."
"To us, this Market Guide is a validation of our vision for a complete sales enablement solution that aligns sales and marketing to drive revenue faster. We believe Gartner's recognition of this market shows the momentum of the sales enablement space and the value our technology provides to companies of any size, in any industry," says Louis Jonckheere, co-founder and Chief Product Officer at Showpad. "In our view, our inclusion in the Market Guide validates the work we're doing to bring a best-in-class solution to engage buyers with the right content, skills, and conversations. We'll continue to shape the future of the sales enablement industry today and for years to come."
Gartner defines Sales Engagement Platforms as "sales tools that unite disparate sales enablement functions to enable sellers and other customer-facing resources to engage with buyers and provide better customer experiences, with a view to improving sales results." This Market Guide analyzes seven use cases for each selected vendor, including customer-facing selling, internal knowledge transfer, seller onboarding, continuous education, partner relationship management/channel enablement and inside sales (SDR) selling.
This news comes on the heels of massive growth for Showpad. In June 2019, Showpad secured $70 million in Series D funding led by Dawn Capital and Insight Partners. Earlier this year, Showpad also introduced its unified sales enablement platform, combining content, coaching, and training, following its acquisition of Learncore. The company experiences 90% year-over-year growth, with plans to add more than 200 jobs to its global workforce by the end of the year, alongside aggressive platform expansion and innovation.
Get a complimentary copy of the 2019 Gartner "Market Guide for Sales Engagement Platforms" here.
Gartner, Inc. "Market Guide for Sales Engagement Platforms" by Melissa Hilbert, Mark Paine, Alastair Woolcock, Theodore Travis, August 13, 2019.
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About Showpad
Showpad is the complete sales enablement platform that marketing and sales rely on to drive revenue growth faster. With a single user experience, we deliver the right content, skills, and conversations to maximize sales productivity and marketing impact. Showpad drives rapid deployment and adoption with a flexible and scalable platform and best practices based on the success of 1,200+ customers in over 50 countries.
Johnson & Johnson, GE Healthcare, Bridgestone, Honeywell and Merck among others, rely on Showpad's proven best-in-class platform in every step of the buyer journey.
Founded in 2011, today Showpad is the team of 450+ people working from the company's headquarters in Ghent and Chicago and regional offices in Brussels, London, Munich, Portland, San Francisco, and Wroclaw. Showpad has experienced explosive growth in recent years and has now raised a total of $185 million in funding. In 2019 Showpad was included on the Best Workplaces list by Inc. Magazine. To learn more about Showpad, visit http://www.showpad.com or follow Showpad on Twitter and Linkedin.
SOURCE Showpad
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