Smokehead Partners With ‘Blown Away’ Winner, Elliot Walker, To Produce A Unique Whisky Glass
New York (PRWEB) July 17, 2023 -- Today, award-winning whisky brand, Smokehead, has announced its partnership with renowned glassblower Elliot Walker. Further forging its rebellious streak, Smokehead has collaborated with the Series 2 winner of hit Netflix show ‘Blown Away’ to rethink drinking and create an original, glass-blown drinking vessel. Set to be a covetable collectable for whisky fans old and new, the glass will be available to purchase in an extremely limited run from September, alongside the chance to win a glass in a competition from October.
Elliot Walker, revered for his experimental glassblowing and technical artistry, has been selected to reimagine the classic whisky glass and create the perfect vessel for enjoying Smokehead’s award-winning premium Islay Single Malt whisky. Following a prototype selection process this summer, the winning design will be chosen by Smokehead’s audience through their social media channels before a limited run is produced by Walker.
Smokehead’s rebellious whisky expressions are created for those daring enough to enjoy classic whisky in a way they never have before. This glassware project combines the brand's purposeful spirit and incessant search to bring innovation to an old classic.
Smokehead’s Mikey Sim, Chief Smokehead, states: “Our partnership with Elliot Walker has been truly exciting, and will allow us to bring another element of Smokehead to whisky aficionados worldwide. Getting to know Elliot’s creative process has shown how aligned we are in our brilliantly rebellious attitudes, daring to be different and breaking through the moulds of convention. This project enables us to stay true to our ethos that Smokehead never limits the ways its whisky can be enjoyed. We can’t wait for the glass to launch later this year, and hope it will be so aspirational that drinkers of other malts will be enticed to use it too.”
Elliot Walker, Glassblower, says: “It’s a real honor to partner with Smokehead on this creative project, as a brand who is leading the charge on innovation within the whisky category and is unafraid of breaking boundaries, just like I am with my sculptures. I’m a huge fan of Smokehead and so it’s an exciting challenge to create a bespoke item that matches the brand’s rebellious and innovative nature - not only should it make a bold statement but it needs to be functional and enhance the drinking experience.”
A few of Smokehead’s exclusive glasses will be available to purchase from September 2023 through http://www.smokehead.com and to win from October 2023. Imagery is available on the link here.
About Smokehead:
Smokehead is an award-winning premium Islay Single Malt Scotch Whisky born of a simple ambition: to smoke tradition and forge a new path. Owned by Ian Macleod Distillers, it is a scotch whisky that has a Brilliantly Rebellious attitude and smoky sweet taste. Smokehead relentlessly explores new flavours to break the rules and to challenge the status quo.
Smokehead’s rebellious whiskies recent accolades include a Double Gold at the San Francisco World Spirits Competition 2023, Gold at the International Spirits Challenge 2023 and Silver at the IWSC - International Wine & Spirit Competition for Smokehead Sherry Cask Blast. Smokehead Rum Rebel won Gold at the International Spirits Challenge 2023, Double Gold at the San Francisco World Spirits Competition 2021 and Silver at the IWSC 2023. Smokehead Original won Double Gold at the San Francisco World Spirits Competition 2022. Additionally, Smokehead Tequila Cask Terminado garnered three Silver awards at the International Spirits Challenge 2023, San Francisco World Spirits Competition 2023 and the IWSC.
About Ian Macleod Distillers:
Established in 1933, Ian Macleod Distillers is one of Scotland’s leading independent, family-owned distillers, blenders and bottlers. Ian Macleod Distillers is the world’s 10th largest Scotch Whisky company, producing and selling over 15 million bottles of spirits every year.
Ian Macleod Distillers has built up an enviable portfolio of premium quality spirits and is proud brand proprietor of Glengoyne, Tamdhu, Rosebank and Smokehead Scotch whiskies and Edinburgh Gin to name but a few.
About Elliot Walker:
Elliot Walker is a glass artist, sculptor and disruptor. Winner of Netflix’s Blown Away, Elliot twists traditional glass-making techniques to create cool and cutting-edge pieces. To do it, he works with molten glass at extreme temperatures and at high speed. He thrives on freedom – experimenting and reimagining, deconstructing and exposing, as shown with his 3D interpretations of classic still life art and his V&A installation Bigger Fish.
A rebel at heart, Elliot is the perfect fit for Smokehead’s Rethinking Drinking challenge. He works from his modern studio in Stourbridge, the heart of the historic British crystal industry.
Collin Smith, Colangelo & Partners, 908-229-3529, [email protected]
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